A Review of Usage and Applications of Social Media Analytics

This paper presents the report of a social media analytics (SMA) review. The review conducted to find out the methods and tools used in ... SubmitaManuscript JournalofInformationSystemsEngineeringandManagement JOURNALARCHIVE Volume7(2022) Issue1 Volume6(2021) Issue4 Issue3 Issue2 Issue1 Volume5(2020) Issue4 Issue3 Issue2 Issue1 Volume4(2019) Issue4 Issue3 Issue2 Issue1 Volume3(2018) Issue4 Issue3 Issue2 Issue1 Volume2(2017) Issue4 Issue3 Issue2 Issue1 Volume1(2016) Issue4 Issue3 Issue2 Issue1 Home 2021-Volume6Issue3 em0141 AReviewofUsageandApplicationsofSocialMediaAnalytics ShadrackStephenMadila1*,MussaAllyDida1,ShubiKaijage1MoreDetail1SchoolofComputational&CommunicationScienceandEngineering(CoCSE)NelsonMandelaAfricanInstitutionofScienceandTechnology(NM-AIST),TANZANIA*CorrespondingAuthor FullText(PDF) ReviewArticle JournalofInformationSystemsEngineeringandManagement,2021-Volume6Issue3,ArticleNo:em0141https://doi.org/10.21601/jisem/10958 PublishedOnline:28May2021 Views:790|Downloads:490 OpenAccess Howtocitethisarticle APA6thedition In-textcitation:(Madilaetal.,2021) Reference:Madila,S.S.,Dida,M.A.,&Kaijage,S.(2021).AReviewofUsageandApplicationsofSocialMediaAnalytics.JournalofInformationSystemsEngineeringandManagement,6(3),em0141.https://doi.org/10.21601/jisem/10958 Vancouver In-textcitation:(1),(2),(3),etc. Reference:MadilaSS,DidaMA,KaijageS.AReviewofUsageandApplicationsofSocialMediaAnalytics.JINFORMSYSTEMSENG.2021;6(3):em0141.https://doi.org/10.21601/jisem/10958 AMA10thedition In-textcitation:(1),(2),(3),etc. Reference:MadilaSS,DidaMA,KaijageS.AReviewofUsageandApplicationsofSocialMediaAnalytics.JINFORMSYSTEMSENG.2021;6(3),em0141.https://doi.org/10.21601/jisem/10958 Chicago In-textcitation:(Madilaetal.,2021) Reference:Madila,ShadrackStephen,MussaAllyDida,andShubiKaijage."AReviewofUsageandApplicationsofSocialMediaAnalytics".JournalofInformationSystemsEngineeringandManagement20216no.3(2021):em0141.https://doi.org/10.21601/jisem/10958 Harvard In-textcitation:(Madilaetal.,2021) Reference:Madila,S.S.,Dida,M.A.,andKaijage,S.(2021).AReviewofUsageandApplicationsofSocialMediaAnalytics.JournalofInformationSystemsEngineeringandManagement,6(3),em0141.https://doi.org/10.21601/jisem/10958 MLA In-textcitation:(Madilaetal.,2021) Reference:Madila,ShadrackStephenetal."AReviewofUsageandApplicationsofSocialMediaAnalytics".JournalofInformationSystemsEngineeringandManagement,vol.6,no.3,2021,em0141.https://doi.org/10.21601/jisem/10958 ABSTRACT Thispaperpresentsthereportofasocialmediaanalytics(SMA)review.Thereviewconductedtofindoutthemethodsandtoolsusedinsocialmediaanalytics,typesofsocialmediaplatformswhichtheSMAareperformedandthefieldwhichSMAhasbeenperformed.Socialmediacontainsalotofuseruploadeddataindifferentformatsliketext,images,photos,videoetc.Theselargevolumesofdataareconvertedinmeaningfulinformationwhichcanbeunderstoodusingdifferentmethodsandtoolswhicharecalledsocialmediaanalytics.Aliteraturereviewofarticlespublishedbetween2010-2020hasbeenconductedusingarticlesobtainedfromreputabledatabasesIEEEXplore,ACMdigital,Emeraldinsight,SpringerLinkandSciencedirect.Anumberof44articleshavebeenselectedforreviewfrom110retrievedpapers.Thepaperhasbeenreviewedaccordingtothestudyobjectives.ThestudyfoundthatSMAtoolsandtechniqueswhichhavebeenusedaresentimentanalysis,youtubeanalytics,visibleintelligence,IBMWatsontoolandpredictivemodels.Thesocialmediaplatformswhichweremostlyusedaretwitter,facebook,youtube,tripadvisorandblogs.SMAhasbeenobservedindifferentfieldslikeagriculture,politics,health,socialandbusinesssector. 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