What Is Facebook Ads Manager? - Sprout Social
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Facebook Ads Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns. Facebook recently combined Ads Manager and ... Closenavigation Sendusanemail Sendusanemail Whoareyoutryingtocontact? Sales Support Other "Closethisform" "Closefiltermenu" Filterby Topic AllTopics AllCareerGrowth Diversity,Equity&Inclusion Leadership LevelingUp MarketingDisciplines AllMarketingInsights CultureStrategies CustomerExperience DigitalTransformation What'sNext AllNetworks Facebook Instagram LinkedIn OtherPlatforms Pinterest ReviewSites SocialPlatforms TikTok Twitter YouTube AllSocialMedia Branding&Creative CommunityManagement CompetitiveStrategies CustomerCare EmployeeAdvocacy ReviewManagement SocialCommerce SocialListening SocialMediaAdvertising SocialMediaAnalytics SocialMediaContent SocialMediaEngagement SocialMediaPublishing SocialMediaScheduling SocialMediaStrategy SocialMediaTrends SocialSpotlight TeamCollaboration Video AllSproutSocial SproutEngineering SproutinAction TeamSprout Updates&Enhancements FutureofMarketing Type AllTypes CaseStudies Guides DataReports Interactive Templates&Tools Webinars Industry AllIndustries Agency ConsumerGoods Finance&Banking Food&Restaurants Gaming&Esports Government Healthcare HigherEducation Legal Media&Entertainment Nonprofit RealEstate Recruiting Retail Sports Technology&Software Travel&Hospitality ExperienceLevel AllExperienceLevels Beginner Intermediate Expert Search FilterResults Reset Filter FacebookAdsManagerisanadmanagementtooltomake,editandanalyzepaidpromotionalFacebookcampaigns.FacebookrecentlycombinedAdsManagerandPowerEditorintooneplatformtomakeiteasiertocreateandmonitoradscampaignsacrossmultipleadvertisingplatformsownedbyFacebook,includingInstagramads.HowDoIUseFacebookAdsManager?TherearetwowaystouseFacebookAdsManagertomakeanewcampaign:guidedcreationandquickcreation.Switchbetweenthetwobyclickingthebutton“SwitchtoGuidedCreation”or“SwitchtoQuickCreation.”FeaturesofFacebookAdsManagerinclude:Choosewhichdevicestodisplayads(desktop,mobileorboth)Selectwhereonpagetoincludeads(NewsFeed,Right-HandColumn)UploadcontactlistsforcustomtargetingLocatepeoplesimilartoyourtargetaudiencesUseA/BtestingtoseethemosteffectiveadelementsandstrategiesWhatIsQuickCreation?QuickcreationallowsyoutochooseyourFacebookadsettingsandnamesforads,adsetsandcampaignsinonewindow.WhatIsGuidedCreation&HowtoUseItGuidedcreationactsasastep-by-stepguideforbeginnerstocreateentirelynewFacebookadcampaigns.Followthesesteps:1.ChoosetheMarketingObjectiveBasedonYourBusiness/RevenueGoals Forexample,ifyouwanttoincreasetheoverallnumberofuserswhoseeyourad,choose“Reach”underthe“Awareness”heading.Typeinthe“CampaignName.”Beasspecificasnecessary,especiallyifyouhavemultiplecampaignsatthesametime.2.SetUpYourAdAccount Inthenextwindow,setupyouradaccountbyselectinginfo,includingcountry,currencyandtimezone.Chooseyourcurrencyandtimezonecarefullybecauseyouwillnotbeabletochangethesesettingsagainunlessyoucreateanewadaccount.Facebookwillrecorddataforbillingandreportingpurposesbasedonyourcurrencyandtimezoneinfo.ClickShowAdvancedOptionstonameyouradaccount.3.ClicktheOptiontoCreateOneAdSetorSeveralAdSets Choosebetweenthetabs“CreateNewAdSet”or“CreateMultipleAdSets.”“AdSets”letyouchoosevarioussetsthatcandifferbetweenaudience,locationsandmore.4.SelecttheFacebookPagefortheAdSetFromtheDrop-DownMenu Ifyoudon’tseethepageyouwant,clickthe“+”buttontocreateanewpage.5.DetermineDetailsforYourAudience,IncludingLocations&Demographics Makeacustomaudienceforimprovedtargetingbycreatinglistsofvisitors,leadsorcustomers.Addotheraudienceinfo,includinglocation,agerange,genderandlanguages.Includedetailedtargetingtomatchaudiencewithdesireddemographic,interestorbehaviors.Nextto“Connections,”selectconnectiontypetoreachthosewhohavefulfilledaspecificaction,suchaslikingyourpage,andmeetyourtargetingcriteria.6.ChoosePlacementsofYourAd AdplacementsincludeFacebook,Instagram,AudienceNetworkandMessenger.Choosetoleavesomeplacementsoutwiththe“EditPlacements”optionorpick“AutomaticPlacements”toautomaticallyoptimizeaddisplays.7.PickOptimization&DeliveryOptions Theseincludewhetheryou’reoptimizing“reach”or“impressions,”howoftenyouradappears,bidstrategyandmore.8.SetYourBudget&theDateAdsStartAppearing Selecthowmuchtoallocateyouradbudgettowardyouradsets,yourtotalbudgetandthestartingscheduleforsets.ProsofFacebookAdsManagerTheprosofFacebookAdsManagerinclude:Editadsorcampaignsenmass(calls-to-action,bids,budgets,audiences,etc.)ManagecampaignsacrossFacebook,InstagramandAudienceNetworkIncludevariationsinaudiences,locationsandmoreUsethebuilt-inanalysistoolcalledAdsReportingSetyourcampaignsandadsetstosuityourbudget Subscribetoournewsletterforsocialresources Join70,000+professionalsandbecomeabettersocialmediamarketer.Getsocialmediaresourcesandtipsinyourinboxweekly. Resourcesforyou TheCreatorEconomy:MakingDollarsandSenseOutofSocialPartnerships [Workbook]SocialListeningStep-By-Stepin90Minutes TheSproutSocialIndex,EditionXVIII:USForecast PreparetoLaunchWithaSocialMediaCampaignBrief:Template Recommendedforyou Categories CustomerCare Retail Season’sgreetings:Retailerscanexpect18%moresocialmessagesduringtheholidays Publishedon October18,2022 •Readingtime 5minutes Categories Facebook SocialMediaEngagement HowtogetverifiedonFacebook:Yourstep-by-stepguide Publishedon October17,2022 •Readingtime 7minutes Categories SocialListening SocialMediaEngagement Surpriseanddelight:Whatitisandbrandswhogetitright Publishedon October17,2022 •Readingtime 7minutes Categories Facebook Instagram Themarketer’sguidetoreportingonsocialvideoengagement Publishedon October13,2022 •Readingtime 11minutes NowonslideNowonslideNowonslideNowonslide Buildandgrowstrongerrelationshipsonsocial SproutSocialhelpsyouunderstandandreachyouraudience,engageyourcommunityandmeasureperformancewiththeonlyall-in-onesocialmediamanagementplatformbuiltforconnection. 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延伸文章資訊
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