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4 types of social media analytics · Descriptive analytics · Predictive analytics · Diagnostic analytics · Prescriptive analytics. Monday,February28,2022 NoResult ViewAllResult LoginRegister ExclusiveVideos Technews Startupnews AI IOT BigData Cloud DataAnalytics ML Blockchain SocialMedia Technews Startupnews AI IOT BigData Cloud DataAnalytics ML Blockchain SocialMedia NoResult ViewAllResult NoResult ViewAllResult 4typesofsocialmediaanalytics by Srikanth December1,2018 in DataAnalytics ReadingTime:2minsread 12 SHARES 165 VIEWS ShareonFacebookShareonTwitter Socialmediahasbecomepervasiveasamarketspaceinrecenttimesandthereislittledoubtthatitwillsurelybecomethelargest,andprobablythemostunpredictablemarketthereisrightnow.Becauseofitsrichdiversity,itisimportanttouseanalyticaltoolsonsocialmediacarefully.Notalltoolsfitallthedataandhence,fourdistincttypesofanalyticalprocedureshaveemergedoutofthisscenario.Analystshaverealizedtheinfinitepossibilityofsocialmediaanditsexponentialabilitytospreadthenewsandhence,theyhavecategorizedsuchdataexplosionaccordingtotheneedsandtheirpotentials. Descriptiveanalytics AmongsocialmediaanalyticsorSMA,descriptivetypeisprobablythesimplestthatgivesaccountoftheproceedingsinthesocialmediabyaggregatingdataintermsofvisualizations,reportsandclustering.Toformulateabusinessopportunity,suchtypeofanalyticsworksonreadilyavailabledatalikeusercommentstounderstandthetrends,moodsandsentimentsofthecurrentmarket.Asitstands,itisthemostcommonformandalsothemostfundamentaloneintermsofgettingawhiffofthemarketintermsofthetopicsinvogueandthethemesincontext. Predictiveanalytics Thiskindofanalyticsisprobablythemostsought-afterandyet,themostdifficultonetoperform.Asthenamesuggests,it’sallabouttellinghowthetrendwillshapeupinsteadofthetrenditself,whichtakesanalyticalpowerstoawholenewlevels.Fromfutureoftrendstotheemergenceofnewonesinthefutureasanevent-predictiveanalyticstellsyouwhyitwillhappeninthefuture.So,ifanuserexpressessomethingregardingtheproduct,suchanalyticswilltellyouwhethertheuserendsupbuyingitornot. Diagnosticanalytics Itisaninterestingkindofanalyticsthatsearchesthecausalconnectionsbetweenaneventandthesocialmediareactions.Itworksintandemwithdescriptiveanalyticsandispreciselytheoppositeofpredictivetype,asitworksonthepast.Whilepredictiveanalyticsdoworkonhistoricaldata,ittalksaboutfuturewhilediagnosticanalyticswillanalyzeandtellyouwhereyouwentwrong.Byworkingonfactorslikebehaviouralanalytics,retrospectiveanalysisandcausalrelationsbetweenoutcomesandefforts,itallowsacompanytoknowifthemarketingteamisdoingitright. Prescriptiveanalytics Prescriptiveanalytics,asthenamesuggests,don’tjusttellyouthefuturetrend,butalsotellsyouwhatshouldbethebestpathinascenario.Itcomesextremelyhandywhenyouaredealingwithadiversegroupofsocialmediausersandyoudon’tknowwhattheywillrespondto.inthosesituations,suchanalyticscomesoutwithapatternamongthediversebehavioursandwilltellyouwhatyouneedtodosothatthereisanoptimumreach.Whiletheseanalyticaltoolsarediverseinnature,themostimportantbitistousetheminconjunctionwhereverneededdependingonthekindofusergroupsyouaretargeting. Share5Tweet3Share1Pin1 RelatedPosts ReviewonGoogleDataAnalyticsProfessionalCertificate HowtoSuccessfullydoaDataQualityAssessment HowcanAnalyticsimpacteverydaylife? HowAnalyticsinfusionhelpsindatadrivenoperations Howtoinitiatedataprivacyreformsforthesafetyofanindividual? 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