The Last Guide You'll Ever Need for Facebook Ad Formats

Recommended Facebook ad image size: At least 1080 x 1080 pixels, but it's best to use the highest resolution that meets the ratio requirements since there is no ... SolutionsTrackingRestoreconfidenceinyourFacebookadattributionreportingAutomationBeatyourcompetitionwithautonomousadmanagementCreativesConstantlyproduceconvertingadswiththeperfectworkflowTargetingFindthemostprofitableaudiencestotargetonFB&GoogleMarketingAnalyticsBuildyourdreamdigitalmarketingreportingdashboardAllSolutionsProductsTrackingAutomationCreativesTargetingEssentialsRestoreconfidenceinyourFacebookadattributionreportingTracking&AttributionRestoreconfidenceinyourFacebookadattributionreportingMadgicxMetricsPowerUpFacebookAdAttributionwithMadgicxMetricsBeatyourcompetitionwithautonomousadmanagementAutonomousBudgetOptimizerOptimizebudgetsacrossallareasofyouradaccountAutomationTacticsManageyouraccountonauto-pilotCustomAutomationStreamlineeveryad-buyingworkflowConstantlyproduceconvertingadswiththeperfectworkflowCreativeInsightsAnalyzeFacebookAdCreativesataGlanceUsingAIAdCopyInsightsLearnhowyourwordsresonatewithyouraudienceAICopywriterWriteconvertingadcopylikeneverbeforeFindthemostprofitableaudiencestotargetonFB&GoogleHiddenInsightsUncoveralltheblindspotsinyouradaccountAudienceStudioGetclearaudienceinsightsanddiscovernewinterestsAudienceLauncherMasslaunchdozensofready-to-deployaudiencesAdLauncherTurnyourexistingcontentintopowerfuladsBidTestingControlthecosttogetthemostconversionsStayontopofyouradaccountwithourmanagementtoolsWhite-LabelingSendreportsandcreateassetsunderyouragency’sbrandAdsManager2.0ManageAllYourFacebookAssetsinOnePlaceFacebookAdsDashboardGetabird’s-eyeviewofyourFacebookadvertisingGoogleAdsDashboardGetaholisticperformanceoverviewofyourGoogleadsAutomatedReportingKeeptrackofyouraccountandkeepeveryoneupdatedAutoAdCommentOwntheCommentSectionofYourFacebookAdsSmartFilterSegmentperformancedatatoderiveactionableinsightsAdSetStorylineCollaboratewithyourteamefficientlyMadgicxMobileMonitoryouradperformancewhereveryouareAllProductsCompanyAboutUsCareersCaseStudiesBecomeaPartnerOpenPositionsSparkleContentWriterMarketingBusinessAnalystDevelopmentSeniorProductManagerAllopenpositionsSuccessStoriesGLAMCOR20%LiftinRetargetingAudienceData64%IncreaseinAttributedConversions12.72RetargetingROAS(From0)Upjers4xSign-Ups66%DecreaseinCostperSign-Up40%DailyBudgetScalingPurePerformance5xROAS2.36xRevenue30%DecreaseinCPPAllsuccessstoriesResourcesBlogAcademyRoadmapBrandResourcesWatchDemoRecentPostsOwnanAdAgency?HereAreQ42022HousekeepingEssentialsFacebookAdsBestPractices10minsThe16MostInspiringFacebookAdExamplesof2022AdCreatives13minsAdvancedTacticsforFacebookAdsinQ42022(forAdAgencies)FacebookAdsBestPractices11minsBlogPricingLoginTRYFORFREETryForFreeSolutionsTrackingRestoreconfidenceinyourFacebookadattributionreportingAutomationBeatyourcompetitionwithautonomousadmanagementCreativesConstantlyproduceconvertingadswiththeperfectworkflowTargetingFindthemostprofitableaudiencestotargetonFB&GoogleMarketingAnalyticsBuildyourdreamdigitalmarketingreportingdashboardProductsCompanyAboutUsCareersCaseStudiesBecomeaPartnerResourcesBlogAcademyRoadmapBrandResourcesWatchDemoPricingTryForFreeLoginTryForFreeBycontinuingtousethissiteyouconsenttotheuseofcookiesinaccordancewithourCookiePolicy.closeAllblogpostsOnthispageTemporaryplaceholderAreyounotsurewhichFacebookadformatstouse?Thisguidewilloutlineallthedifferentadformatsandhelpyoubestutilizeeachoneofthem.Asadigitalmarketer,youknowtheimportanceofdifferentadformats.Withapproximately10millionbusinessesadvertisingonFacebook,itbecomesevenmoreimportanttogetyouradcampaignright.Furthermore,thenumberofbusinessesusingFacebooktoadvertiseisconstantlygrowingsothepressuretostandoutison.TherearemanywaysinwhichyoucanusetheFacebookplatformtopromoteyourbusiness.Facebookoffersalargeselectionofadformatsthatfeatureimages,videos,andtext.ItisusefultounderstandthattheseformatshavedifferentspecificationsyoushouldsetinyouradaccountsintheFacebookBusinessManager.Furthermore,thedifferentfactorsthatyouneedtoconsiderbeforechoosingyouradformat.Furthermore,Itisusefultotryouteachadformat,sothatyoudon’tmissoutonpotentialtargetaudiences.Eachformatissuitedfordifferentaudiences,thiscanbebasedonage,gender,location,andmuchmore.Testingouttheseformatswillensurethatyournewadcampaignswillout-performyourexistingones.UsingthebestFacebookadformatsforyourbusinessisimportantforachievingyourgoalsandmaximizingyourresults.HereyoucanunderstandallthatyouneedtoknowaboutFacebookadformats.Whatarecampaignobjectives?BeforeyoustartcreatingyourFacebookadcampaigns,itisusefultoalignyourcampaignobjectiveswithyourbusinessgoals.Furthermore,definingyourobjectivesalsohelpsFacebookoptimizeyouradsforthespecificgoalsandresultsyouwanttosee.viaGIPHY‍Askyourselfthisquestion:“WhatdoIwantpeopletodowhentheyseemyads?”Forexample,ifyouwanttocreateadsthatencouragepeopletomakeimmediatepurchasesonyourproducts,youcancreateadsthatpromotetheseproducts.CategoriesofobjectivesFacebookhasoutlined3categoriesofobjectivesthatmaybeusefultoyourbusiness.Theyareawareness,consideration,andconversions,accordingtothetypicalmarketingfunnel.Dependingonwhichstageyourspecificcampaignrelatesto,ishowyouwilldetermineyourobjectives.AwarenessTheseobjectivesbringaboutanincreaseininterestinyourproductorservice.Increasingyourbrandawarenesswillallowmorepeopletoknowwhatyourbusinessisanditsproductorservice.Themorebrandawarenessyourbusinesshas,thegreateryourreachwillbe.ConsiderationConsiderationisacategoryofobjectivesthatwillgetpeopletothinkaboutyourbusinessandhopefullydrivethemtoseekmoreinformation.Usingthedifferentobjectivesthatfallunderconsideration,suchasTrafficandEngagement,couldincreasethenumberofpeoplewhovisityourwebsiteandreachmorepeoplewhoaremorelikelytointeractwithyourposts.ConversionsYouwantmorepeopletopurchaseyourproductsorservices.Theconversionobjectiveswillhelpyoudojustthat.Itaimstogetpeoplewhoareinterestedinyourproductorservicetotakeactiononyourbusiness’ssite.Itcanbeassimpleashavingthemaddtothecart,registerforyourwebsite,ormakeapurchase.Yourobjectivesshouldfocusontheoutcomethatyouwanttoachieveforyourbusiness.Youcanchoosemorethanoneobjectiveasyouaremostlikelygoingtorunmanydifferentadcampaignsthatallhavedifferentgoals.Whatarethedifferentadformats?Facebookhascreateddifferentadtypesandformats,whichmeansyoucanchooseonethatwillsuityourcampaign.Thisarticlewilluncoverexactlywhateachadformatis,howtousethem,theirspecsandadsizes,andtheadvantagesanddisadvantagesofeachone.Itwillalsoprovideyouwiththeinformationthatwillhelpyoutestoutanddecidewhichformatswillbestsuityouraudiences.FacebookSingleImageadsSingleimageadsaretheoldestformsofFacebookadvertising.Theyaresimpletosetupandeasytouse.Onceyouhavedeterminedyourobjective,allthatyouneedtodoischooseyourtargetaudienceanduploadyourads.Singleimageadssupportabriefwrite-up,headlines,andasinglepicturewithalink.ThistypeofadisagreatwaytointroduceyourbusinesstothemanyusersthatinteractonFacebook.Itcanhelpyoureachalotofcustomersandbuildinterestandbrandawarenessrelativelyfast.Theseadsfeatureasingleimageandtextandalinkbacktoyourtargetpage.But,youareonlyabletouseoneimage!So,youmustchooseanimagethatisinterestingandwillexciteyourcustomersandmakethemwanttolearnmoreaboutyourbusiness.Imagespecs RecommendedFacebookadimagesize:Atleast1080x1080pixels,butit'sbesttousethehighestresolutionthatmeetstheratiorequirementssincethereisnomaximumresolution. Recommendedimageratio:1.91:1to1:1.Ingeneral,ratiosfrom1.91:1to4:5aresupported.However,ifyouincludealink,launchanOfferad,orusestockimages,you'llbelimitedtoaratioof1.91:1. Minimumwidthandheight:600x600pixels. Recommendedfiletypes:JPGorPNG. Maximumfilesize:30MB. Aspectratiotolerance:3%.Textlimits Primarytext:Upto125characterswillappearonthead'spreviewbut,youareallowedtowritelongeradcopies.Therestwillbeseenwhentheviewerclicks"SeeMore." Headline:Upto40characters. Linkdescription:Upto30characters.ObjectivesforSingleImageadsYoucanchoosefromthefollowingobjectiveswhencreatingyoursingleimageadsforFacebook: BrandAwareness Reach Traffic Engagement AppInstalls LeadGeneration Messages Conversions CatalogSales StoreTrafficPlacementsFacebook: NewsFeed RightColumn InstantArticles In-StreamVideos Marketplace Stories SearchResultsInstagram: Stories Feed ExploreMessenger: SponsoredMessage Inbox StoriesAudienceNetwork: Native Banner InterstitialFacebookSingleVideoadsJustlikeyoucanpostsingleimageads,youcanpostvideos.Videoadsarebecomingmoreandmorepopular,andtheyareconstantlygainingmoretraffic.Yourbrainiswiredtoremembervisualcontentbetterthanwrittencontent.Peopleare27.4timesmorelikelytoclickthroughonlinevideoadsthanstandardbanners.‍Furthermore,itisagreatwaytograbusers’attentionimmediatelyaswellasstandoutfromyourcompetitorswhodon’tmakeuseofvideoads.Anotherengagingfeatureyoucanaddispolls,whichelevateyouradsintoaninteractiveexperiencefortheviewers.Facebookisgivingyouagreatopportunitytograbmoreattentionanddrivemoreconversions,sotakeadvantageofit.Videospecs Recommendedaspectratio:4:5.Ratiosfrom16:9to9:16aresupported,buttheymaybemaskedto4:5.Onthedesktop,thevideowillbeshownwitha1:1aspectratio. Minimumdimensions:120x120pixels. Recommendedvideoformats:MP4,MOV,orGIF. Maximumfilesize:4GB Resolution:Atleast1080x1080pixels,butit'sbesttousethehighestresolutionthatmeetstheratiorequirementssincethereisnomaximumresolution. VideoSettings:H.264compression,squarepixels,fixedframerate,progressivescan,andstereoAACaudiocompressionat128kbps+. Videoduration:Between1secondand241minutes. Captionsandsound:CaptionsareoptionalbutrecommendedbecausemanypeoplewatchFacebookvideoswithoutsound.But,addingsoundtoyourvideoisstillrecommended. Letterboxingandpillarboxingarenotallowed.Textlimits Primarytext:Upto125characterswillappearonthead'spreview.Therestwillonlybeseenwhentheviewerclicks"SeeMore." Headline:Upto40characters. Linkdescription:Upto30charactersObjectivesforSingleVideoadsThefollowingobjectivesarerelevantwhenyoucreatesinglevideoads: BrandAwareness Reach Traffic Engagement AppInstalls VideoViews LeadGeneration Messages Conversions StoreTrafficPlacementsFacebook: NewsFeed InstantArticles In-StreamVideo Marketplace Stories SearchResults VideoFeedsInstagram: Stories Feed ExploreMessenger: StoriesAudienceNetwork: Native Banner Interstitial RewardVideoFacebookCarouseladsCarouseladsareforyouifyouarewantingtoshowcasemoreofyourbusiness’sproductsorservices.Inaddition,Carouseladsallowyoutouploadmorethanoneimage,similartoDynamicAds,whichmakesitagreatoptionwhentryingtoattractbuyers.Youcanuploadbetween2to10images,andyoucanalsomakeeachimagelinktoadifferentpage.Furthermore,thisformatsupportsvideosandallowsyoutocombinevideoswithimages.Thisismoreengagingforusersandisafunwaytopromoteyourproductorservice.Themultiplecardsinacarouseladhelpcreateabondbetweencustomersandyourbusinessandtheyallowformorepotentialcustomerstoseethevarietyofproductsandservicesthatyourbusinessoffers.Imagespecs Imagesize:Atleast1080x1080pixels,butit'sbesttousethehighestresolutionthatmeetstheratiorequirementssincethereisnomaximumresolution. Recommendedimageratio:1:1.Ratiosfrom1.91:1to1:1aresupported,buttheymaybemaskedto1:1. Recommendedfiletypes:JPGorPNG. Maximumimagefilesize:30MBVideospecs Recommendedaspectratio:1:1.Ratiosfrom1.91:1to1:1aresupported,buttheymaybemaskedto1:1. Videoresolution:Atleast1080x1080pixels,butit'sbesttousethehighestresolutionthatmeetstheratiorequirementssincethereisnomaximumresolution. Recommendedvideoformats:MP4,MOV,orGIF. Maximumvideofilesize:4GB Aspectratiotolerance:3% Videolength:1secondto240minutes.Instagramonlyallowsavideolengthofupto2minutes.Textlimits Primarytext:Upto125characterswillappearonthead'spreviewandtherestwillbeseenwhentheviewerclicks"SeeMore." Headline:Upto40characters. Linkdescription:Upto30characters. AlandingpageURLisrequired.ObjectivesforCarouselads Brandawareness Reach Traffic AppInstalls LeadGeneration Messages Conversions CatalogsalesPlacementsFacebook: NewsFeed RightColumn InstantArticles In-StreamVideo Marketplace Stories SearchResultsInstagram: Stories FeedMessenger: InboxAudienceNetwork: Native Banner InterstitialFacebookInstantExperienceadsInstantExperienceads,formerlyknownasCanvasads,areagreatwaytocapturetheattentionofyouraudienceandhighlightyourproductsorservices.Thisadformatallowsyoutocreateafull-screenexperienceandallowuserstointeractwithyourad.Furthermore,theycanbeaddedtootheradformats,suchassingleimage,video,orcollection,andtheyareeasytocreateandupload.Thebetteryourinstantexperienceadisthelongerusersspendlookingatthem.‍Note:InstantExperienceadscanonlybeshownonmobiledevices.Imagespecs-layoutoptions FittoWidth(Linkable):Fitstheimagetothewidthoftheviewer’sscreenandallowsyoutoaddalink.Recommendedimagewidth-1080pixels. FittoWidth(TaptoExpand):Fitstheimagetothewidthoftheviewer'sscreentoo,butletsthemtapittoseetheimage'snaturalsizeandshapeandiftheimageiswiderthanthescreen,viewerscantilttheirdevicetopanit.Theycanalso"pinch"thescreentozoominonapartoftheimage.Therecommendedminimumimageheightis1080pixels.However,onsomeplatforms,InstantExperienceimagesdon’texpandwhensomeonetapsthem. FittoHeight(TilttoPan):Fitstheimagetotheheightoftheviewer'sscreenfromthemomenttheyseeit.Asaresult,theydon'tneedtotapitandcan'treduceittothewidthoftheirscreen.Instead,theviewershouldtilttheirdevicetoseethepartsoftheimagethatexceedthewidthoftheirscreen.Therecommendedimageheightis1920pixels.JustrememberthatsomeInstantExperienceimagesarerenderedfittowidth.Videospecs Videoformat:MP4orMOV. Recommendedlength:Maximum2minutes. Maximumfilesize:4GBmaximumvideofilesize. Captionsarerecommended.Videolayoutoptions FittoWidth:Fitsthevideotothewidthoftheviewer'sscreen.Therecommendedimagewidthis720pixels. FittoHeight(TilttoPan):Fitsthevideototheheightoftheviewer'sscreenfromthemomenttheyseeitand,asaresult,theydon'tneedtotapitandcan'treduceittothewidthoftheirscreen.Instead,theviewershouldtilttheirdevicetoseethepartsofthevideothatexceedthewidthoftheirscreen.ObjectivesforInstantExperienceads BrandAwareness Reach Traffic Engagement AppInstalls VideoViews Conversions StoreTrafficPlacementsTheavailableplacementschangeaccordingtotheadformat.YoucanchoosewhichadformattousewithyourInstantExperienceduringadcreation.SingleImageorVideoFacebook: NewsFeed Marketplace GroupFeed Stories SearchResultsInstagram: Explore Feed StoriesCarouselFacebook: NewsFeed Marketplace Stories SearchResultsInstagram: Feed ExploreCollectionFacebook: NewsFeed MarketplaceInstagram: Feed ExploreFacebookCollectionadsCollectionadshelppotentialcustomersbrowsethroughyourproductsorservices,whileonamobiledevice.Theseadsallowyoutoaddavideooracoverphototodisplaydifferentaspectsofyourbusiness.TheyalsoprovidepeoplewithaninstantexperiencewithoutleavingyourFacebookpage,whichmeanstherecouldbeadecreaseddrop-offrate.PotentialcustomerscanlearnalotaboutyourbusinessthroughCollectionadsasyoucanshowcaseuptotenimagesorvideosinasinglead.Imagespecs Recommendedimagesize:Atleast1080x1080pixels,butit'sbesttousethehighestresolutionthatmeetstheratiorequirementssincethereisnomaximumresolution. Imageratio:1:1but,ratiosfrom1.91:1to4:5aresupported,buttheymaybemaskedto1:1. Recommendedfiletypes:JPGorPNG. Maximumfilesize:30MBVideospecs Recommendedvideoresolution:Atleast1080x1080pixels,butit'sbesttousethehighestresolutionthatmeetstheratiorequirementssincethereisnomaximumresolution. Recommendedvideoformats:MP4,MOV,orGIF. Aspectratio:1:1but,ratiosfrom1.91:1to4:5aresupported,buttheymaybemaskedto1:1. Maximumfilesize:4GBTextlimits Primarytext:Upto125characterswillappearonthead'spreviewandtherestwillbeseenwhentheviewerclicks"SeeMore." Headline:Upto40characters. AlandingpageURLisrequired.ObjectivesforCollectionads BrandAwareness Reach Traffic Engagement AppInstalls VideoViews Conversions StoreTrafficPlacementsFacebook: NewsFeed In-StreamVideoInstagram: Stories FeedFacebookSlideshowadsSlideshowadstellastorybycombiningmultipleimagesorvideos.Theseadstellyourbusiness’smessageusingacombinationofsound,text,andmotion.Furthermore,theseadsalsoloadrelativelyquickly,andsotheycanbeplayedatanyconnectionspeed.Infact,similartovideoads,slideshowadscreateanimmersiveexperiencefortheusers,andtheyallowyoutotellastorywiththeflowofimagesorvideosbetterthanasinglestaticimagecan.Imagespecs Recommendedimagesize:1280x720pixels. Imageratio:16:9,1:1,or4:5.Note:theratioshouldbeconsistent.IfoneoftheimagesinaSlideshowadhasadifferentsize,allofthemwillbecroppedto1:1. Thenumberofimages:3to10. Recommendedfiletypes:PNG,JPG.Videospecs Recommendedfiletypes:MOVorMP4. Maximumfilesize:4GB Recommendedvideoduration:15secondsorless.Audiorequirements Supportedfiletypes:WAV,MP3,M4A,FLAC,andOGG.ObjectivesforSlideshowads BrandAwareness Reach Traffic Engagement AppInstalls VideoViews LeadGeneration Messages Conversions CatalogSales StoreTrafficPlacementsFacebook: NewsFeed InstantArticles In-StreamVideo Marketplace Stories SearchResults VideoFeedsInstagram: Stories Feed ExploreMessenger: StoriesAudienceNetwork: Native Banner Interstitial RewardVideoNowit’syourturnFinally,we'vereachedthepointwhereyoucantryoutthedifferentadformats,andseewhichworksbestforyouradcampaigns.Remembertodetermineyourobjectives,toachieveoptimalresultsfromyouradcampaigns.Onceyouhaveyourobjectivesyoucanusetheinformationprovidedinthisarticletochoosetherightformatforyou.Withabetterunderstandingandaclearerideaofthedifferentadformats,you'llhavethetoolsneededtocaptivateandgrabtheattentionofyouraudiences-leadingtobetterresultsandhigherconversions.CategoryAdCreativesDateOct20,2021Apr28,2021 JordiRubensteinJordiisapsychologystudentwhotakestheviewthat,inmanyrespects,weareallinterconnected.Herskillisidentifyingwaystoenhanceandcreatevalueintheseconnectionsandbuildcontentforonlineadvertisers,leveragingtheseconnectionsandtouchpoints.PopularPostsAdCreatives2022FacebookAdSize&Specs–BecauseSizeMattersAdCreativesWhyUseFacebookVideoAds?9BenefitsYouJustCan’tIgnoreFacebookMarketingTakeYourFacebookAdsSocialProoftotheNextLevelAdCreatives23minsJan27,2022Oct20,20212022FacebookAdSize&Specs–BecauseSizeMattersWanttoknowtheFacebookadsizeanddesignspecsforeveryFacebookadformatandplacement?Looknofurthersincewehaveitallhere. AdCreatives11minsSep29,2020Oct20,2021WhyUseFacebookVideoAds?9BenefitsYouJustCan’tIgnoreRightnow,Facebookisundeniablythemostpopularvideo-sharingplatformafterYouTube.ThatmakesFacebookvideoadsapowerfulweaponinanydigitalmarketer’sarsenal.FacebookMarketing10minsMar31,2021Oct20,2021TakeYourFacebookAdsSocialProoftotheNextLevelSocialproofisaneffectivewaytoinfluencepeopletotakeaction.FindouthowtoapplythisprincipletoyourFacebookadvertisingstrategyinthisarticle.Startyour7-dayfreetrialtodayGetStartedGetStartedNocreditcardrequiredFreetraining+livechatsupportNoresults?Getafreetrialextension