Social media & User agesocial media preferences meaningSocial media users statisticsTime spent on social mediaPopular social mediaSocial media rankinggoogle scholarMeasuring Social Media Statistics - Unmetric
文章推薦指數： 80 %
Unmetric is an excellent tool for social media statistical measurements because it focuses on the brand and the goals of companies. Unmetric provides ... MeasuringSocialMediaStatisticsAsmorepotentialcustomersusedigitaltoolsandsocialmediaasamethodofstayingconnectedwithfriends,familyandeventhebrandsthattheyprefer,businessesmustmaketheircompanymoreaccessiblebymeetingorexceedingthe expectationsoftheircustomers.Socialmediaisapowerfulmarketingtool,butabusinesswillnotdowellwithouttheappropriatefeedbackandinformationtostayup-to-datewiththetrendsandinterestsoftheircustomers.BasicSocialMediaStatisticsStatisticalinformationisessentialforanybusinessineveryareaofoperation.Withouttheinformation,companiescanoverlookpotentialmarketingopportunitiesornewtrendsthatarechangingthewaythatcustomersviewaparticularbrand.Makinguseofsocialmediahasapowerfulimpactonthegrowthofacompany.Forexample,roughly1.2billionpeoplearoundtheworldareactivelyusingFacebookeachmonth,saysBusinessInsider.Bymaintainingastrongreputationandimageonasocialnetworkandconnectingwithclientsthroughthenetwork,abusinesshasapowerfulopportunitytoreachtheirtargetaudience.OthersocialmedianetworksarenotnecessarilyasfarreachingasFacebook,buttheycanstillprovideasourceofinformationthathelpsabusinessgrowanddevelop.AccordingtoAdWeek,theGoogle+buttonispressedroughly5billiontimesperday,therearealmost500millionTweetsonTwittereachdayandtwonewmemberssignuptoLinkedIneachsecond.Thegrowthofsocialmediaisastoundingandabusinesscanbenefitfromactivelyparticipatinginsocialmediaandkeepingontopofthestatisticsthatimpacttheirspecificbrandandcompany.WhatisaSocialMediaStatisticMeasurement?Asthenameimplies,socialmediastatisticmeasurementsrefertotheprocessoffindingoutspecificinformationthatisrelatedtosocialmediasources.Businessownersusesocialmediastatisticmeasurementstodeterminetheirreturnoninvestmentswhentheyareusingsocialmediatoconnectwithpotentialclientsandthedetailsthatareimportantfortheirgrowingcompany.Statisticaldatathatappliestoeverybusinessisnotalwayseffectivefortheneedsofaparticularcompanyorbrand.Itisespeciallyimportantforyoungandgrowingbusinessesbecausesocialmediaprovidesanoutlettoreachalargeraudience.AccordingtoSocialMediaExplorer,roughly37percentofmarketersandbusinessesareabletocalculatereturnoninvestmentsforsocialmediaactivity.Whencomparedtopreviousyears,themeasurementsareupby11percentandmorecompaniesareseeingpositivechangeswhentheyareactivelyinvolvedwithsocialmedia.Akeyfactorthatmakesitpossibleformarketersandbusinessestomeasurethereturnoninvestmentistheuseofsocialmediastatisticmeasurements.Themeasurementprovidesdatathatdirectlyrelatestosocialmediaactivities,clientresponsesandthegrowthofabrandovertimewhenitisactivelyengagedinsocialmedia.Metricssuchasengagementrate,growthrate,AverageReplyTime,Subscribergrowtharesomekeymetricsbrandsandbusinessesshouldkeepaneyeontomakeanimpressiononthesocialmedialandscape.WhyUseSocialMediaStatisticMeasurement?Asabusinessowner,itisimportanttouseasmanytoolsandinformationalsourcesaspossibletoreachthelargestaudience.Developingapositiveimageandastrongreputationisessentialforanybrandandsocialmediaplaysapowerfulroleinthegrowthofacompany.Thereareseveralreasonstoconsiderusingsocialmediastatisticmeasurementsandappropriatetoolsformanagingtheinformation.Reasonsbusinessownersshouldmeasuresocialmediastatisticsinclude:IdentifyingmarketingstrategiesthatworkwellFindingstrategiesthathavealowreturnoninvestmentandmakingappropriateadjustmentsFindingoutinformationthatisnecessaryforthegrowthofabusinessLearningmoreaboutpotentialclientsandtheirgoalsComparingthecompanytopresentandpotentialcompetitorsAnalyzingtheresultsofacompany’ssocialmediaengagementFindingnewideasandcreatingcontentthatreachesalargeraudienceTheusesofsocialmediaareonlylimitedbyone’sabilitytoapplyit.ForexampleanAirportwhichruns24/7wouldnotknowhowtooptimizetheirtwittercustomersupportteam,Butwiththehelpofsocialmediastatisticsmeasurementtools.Anairportcanoptimizeitscustomersupportteamefficientlywhengivenstatsonwhattimesoftheday,doestheir@mentionsratethehighestandthenaccordinglyadjust.Analyticaltoolsoffertheopportunitytostayup-to-datewithinformationandavoidcomplicationswhenitrelatestoreachingatargetaudience.Manyindividualsareusingsocialmediatokeepupwiththeirfavoritebrandsandbusinesses,sotheinformationisessentialforanycompany.Measuringthewaythatclientsreceivecontentandtheirresponsetocertaininformationhelpsacompanymakechangesandidentifyareasthatneedwork.Itensuresthatadjustmentsoccurwhentheyarenecessaryandthatthebusinesscontinuestomeetorexceedtheexpectationsofpotentialclients.Socialmediaactsasasourceofinformationthathelpsclientsrecognizetheirfavoritebrandsandkeepincontactwiththeirfavoritecompanies.Byproducingcontentthatisengagingandinteresting,abusinesswillhavegreatersuccessandwillultimatelyseeimprovementswhencomparedtocompetitorsinthemarket.MeasuringStatisticalDataKeepingupwiththeneedsofabusinesscanseemcomplicated,buttherearetoolsthatmakeiteasiertostayup-to-datewithsocialmediatrendsandinformation.Byusingappropriatetoolsandfindingtherightoptionsforthegoalsofthebusiness,themeasurementsandstatisticalanalysisiseasiertohandle.Unmetricisanexcellenttoolforsocialmediastatisticalmeasurementsbecauseitfocusesonthebrandandthegoalsofcompanies.Unmetricprovidesintelligencemadebyacombinationofhumandataanalystsandcomputeralgorithms.Withfeaturessuchascampaignintelligenceandposttypetaggingbrandscanbebetterequippedtouptheirsocialmediagame.TheprimaryfactorthatsetsUnmetricapartisthesophisticatedapproachtoworkflowmanagement.Withthenewlyreleasedfeaturecalled“Inspire”thefirsteversocialmediasearchengine. Ithelpsmarketersorbusinessownerscreateandpublishcontentthatisengagingandinteresting.Thetoolthenlistenstotheresponseofsocialmediausersandcomparestheinformationwithcompetingbrands.Afteranalyzingtheinformation,thetoolhelpsabrandmakeappropriateadjustmentsandchangesforabetteruserexperienceonsocialmedianetworks.Hootsuiteisasocialmediamanagementtoolthathelpswiththemaintenanceofseveralsocialmediaaccounts.Sinceitconnectstomorethan35socialmedianetworks,itisusefulwhenabusinessormarketerisoverwhelmedwiththebasicmaintenanceofsocialmedianetworksandinformation.Itofferssomebasicanalyticalservicesandsecurityservicesthatalsohelpwiththemaintenanceofinformation.Percolateisanothermanagementtoolthathelpswithgeneralmarketing,includingsocialmediamarketing.Ithelpsrecordandmaintainmarketingstrategiessothatbusinessescandeterminewhereeffortsarefallingshort,whereanetworkhasahighreturnoninvestmentandchangestoamarketingstrategywhenthereisalowconversionrate.Keepingupwiththelatestinnovationsandchangesinsocialmediaseemsdaunting.Fortunately,statisticalinformationandmanagementtoolsmakeiteasiertokeepupwiththechangingdemandsandgoalsofpotentialclients.Stopwastingtimeonunnecessarytasksandfocusonsimplifyingthemarketingstrategywithtoolsthatwork.UsethebuttonbelowtosignupforafreetrialofUnmetricandstartgatheringsocialmediastatisticsonyourownbrandandthatofyourcompetitors.StartyourFreeTrial Industryreport6SocialMediaTrendsintheInsuranceIndustryIndustryreport6SocialMediaTrendsintheIndianPersonalCareIndustry
延伸文章資訊
- 1(PDF) Statistical analysis of the social network and discussion ...
The network presents common features of traditional social networks such as a gi- ant ... statist...
- 2Social Media Research: tools, techniques and outputs.
Facebook Analytics also offers detailed downloadable statistics on your owned Pages on its analyt...
- 3Topics of statistical analysis with social media data - ePrints ...
This thesis investigates the use of social media data in social research from a statistical persp...
- 4On Two Existing Approaches to Statistical Analysis of Social ...
Summary Using social media data for statistical analysis of general population faces commonly two...
- 5Social Media and Consumer Behavior: A Marketing Study On ...
STATISTICS RESEARCH: Social Media and Consumer Behavior: A Marketing Study On Using Structural Eq...
