The four types of social media analytics explained - SentiOne

Descriptive analytics · Diagnostic analysis · Predictive analysis · Prescriptive analysis · Closing words · You might also like. 🚀ProductUpdate-SentiOnelaunchedOwnedMediaAnalysis-tryitforfree! Trynow close Inaneraofsocialmediapermeatingourlives,there’snothingmoreimportantformarketersthantrackingtheperformanceoftheirposts.It’safree-for-allworld–whichmeansthere’salotofcompetitionforourcustomers’attentionspans.Knowingwhatworksandwhatdoesn’tisthekeytosuccessfulsocialmediamarketing. Assuch,thereisnothingmoreimportantthananalytics.Therearefourmaintypesofsocialmediaanalyticsyoushouldbeconcernedwithifyouwanttoachievesocialmediasuccess.Thesefourtypesare: Descriptiveanalytics Diagnosticanalytics Predictiveanalytics Prescriptiveanalytics Allfourseektoanswerdifferentquestionsandprovidedifferentinsights.Howdoyoutellwhichoneiswhich?Whatsituationsaretheyusefulin?Worrynot,dearreader–we’reheretodemystifythefourtypesofsocialmediaanalytics. Descriptiveanalytics Descriptiveanalyticsanswerthequestion“whatishappening”?“Whathappened”?Thesetypesofanalyticsclustersimilartypesofdatatogetherinordertoproduceacohesiveview.Commentsandpostscanbegroupedtogether,forinstance,forthepurposeofsentimentanalysis(asoffered,forinstance,byourveryownSentiOneplatform).Anytimeyougatheralotofsimilardatapointsinordertoanalysethemlookingforpatterns,sentiments,and/ortrends,you’redealingwithdescriptiveanalytics. Diagnosticanalysis Diagnosticanalysisfocusesonthenumbers:likecounts,followernumbers,pageviews,reviews,shares,whathaveyou.Thistypeofanalyticsfocusesontheperformanceofpostsandcampaignsandattemptstodiscernwhatmadethemsuccessful.Bycomparingtheperformanceofdifferentcampaigns,trendsandconsumerpreferencescanbediscerned.Bothdiagnosticanddescriptiveanalyticsarereactive–thatis,theyareconcernedwitheventsthathavealreadyhappened. Predictiveanalysis Incontrast,bothpredictiveandprescriptiveanalyticsareproactive–asin,theyattempttopredicttrends,events,andshiftsbasedonexistingdata.Itcanrangefromsimplethings,likepredictingpossiblevisitstoalocationbaseduponpostsexpressingthatintention,toforecastingentiretrendsandphenomenabaseduponmentions.Sociallisteningtoolscanhelpidentifyupcomingtrendsandshiftsinconsumerbehaviourbyanalysinglargevolumesofsocialmediadataandindicatingtheshiftingpopularityofkeywords. Prescriptiveanalysis Finally,prescriptiveanalysisistheanalysisofdatawiththeintentionofprovidingthebestwaytoproceedatanygivenmoment.Thiscanbeappliedtosituationsrangingfromhandlingsocialmediacrisesandincidents(“howwelldoesthistypeofapologytrackwithourtargetaudience?”)topurchasepreferences(“we’veidentifiedthisgroupofcustomers–howdoweoptimiseoursalesprocesstotheirhabits?”).Althoughit’sanincrediblyusefulformofanalysis,itrequiresalotofdatainordertotrulyshowitspotential. Closingwords Allmannerofsocialmediaactivityrequiresgoodanalytics.Knowinghowtounderstandanduseyourdatacantakeyouveryfar–provided,ofcourse,youknowwhatyou’relookingfor. Ifyou’reinterestedindoingalittlebitofanalysisyourself,socialmediareportingtoolswithexcellentreportingcapabilities–suchasourownSentiOne(#humblebrag)–cangetyouoffthegroundinnotime.Getintouchwithustoscheduleafreedemo. Youmightalsolike MathildaHartnell on 24Jul2020 CustomerEngagement Chatbotsandleadgeneration–amatchmadeinheaven AgnieszkaUba on 22Oct2021 CustomerEngagement 5expertssharehowtheyusevoiceautomationbotstooffercustomerserviceimprovements JagodaPrętnicka-Markiewicz on 12Jun2018 CustomerEngagement Customerserviceisthenewmarketing YouaretwostepsawayfromusingAIinyourbusiness WhatcanyougetwithanAI-basedonlinelisteningandcustomerserviceplatform?Letusshowyouhowourtoolhelpsourclientsintheirdailybusiness! Bookdemo Weusecookiestoprovidebestpossibleexperienceforourusers.Wehopeyoudon'tmind.OK