Facebook Ad Sizes and Specifications for 2022

Recommended aspect ratio is 16:9 (but can be between 9:16 to 16:9 (depending on the aspect of the main video); Multiple acceptable video formats ... Youarehere: InfluencerMarketingHub»InfluencerMarketing»FacebookAdSizesandSpecificationsfor2022|TheCompleteCheatSheet byWernerGeyser LastUpdated:July14th,2022 12minread InfluencerMarketing Facebookhasprobablythemostsophisticatedadvertisingsystemofallsocialnetworks.Thismakessense.Facebookhasbyfarthemostusersofanysocialplatform.Theyalsohaveplowedtime,investment,andresourcesintocreatinganadvertisingsystemthatisbothpowerfulandeasyfortheirbusinessclients.Butifyou’regoingtoadvertiseonFacebook,youwillhavemorecompetitionthanonsmaller,morenichenetworks.Thismeansthatyoumustmakeyouradsstandoutfromthecompetition.Youmustdoitproperly,designingyouradstotheoptimalsizesandmeetingallofFacebook’sspecifications.BONUS:TryoutthetheFreeFacebookAdMockupToolFacebookmaybelosingitsglamour,partlybecauseoftheCambridgeAnalyticaScandal,followedbytheChristchurchTerrorismlive-streaming.Teenagersmaybeleavingitbecausetheyperceiveitasbeingtooestablishment,andaplacewheretheirparentshangout.Yetthatdoesn’tmeanthatpeopleareabandoningFacebookindroves.Itstillhassomeastoundingstats: 1.91billiondailyactiveusers 2.90billionmonthlyactiveusers 3.51billionpeoplenowuseFacebook,Instagram,WhatsApp,orMessenger(their"family"ofservices)eachmonth $84.2billionadvertisingrevenuefortheyearended31December2020 Mobileadvertisingrevenuerepresentedapproximately94%ofadvertisingrevenuefor2020.  IfyoudochoosetoadvertiseonFacebook,youwillfindasurprisinglylargenumberofadoptions.Wecovermostofthembelow.DownloadtheFacebookCheatSheetFacebookAdSizesandSpecifications(Updatedfor2022) FreeSocialMediaImageResizerToolFacebookFeedAdsSizesFacebookCarouselAdsFacebookRightColumnAdsFacebookIn-streamVideoAdsFacebookMarketplaceAdsFacebookInstantArticlesAdsFacebookStoriesAdsFacebookCollectionAdsFrequentlyAskedQuestions FreeSocialMediaImageResizerToolTryouttheFREESocialMediaImageResizerTooltoresizeyourimagestothecorrectsizesandformatsforFacebookAds.FacebookFeedAdsSizesUndoubtedlythemostpopularadvertisingpositionisintheuser’sfeed.Itis,therefore,themostheavilycontested.Youmayfindthatyourcompetitorsarealsoafterpreciselythesameslot.YoucanthinkofitasMainStreetsocialmediarealestate.Youcanoptforeitheranimageadoravideoad.Facebookhasrulesbothrelatingtotheimage/videoandthetextofyourad.Notethattheseareadsin-linewiththeuser’smainfeed–notthelesscommonright-columnadsthatareaseparatetype.FacebookFeedImageAdsAlthoughvideoisrapidlyincreasinginpopularity,thebulkofFacebookadsstillfeatureasingleimage.Thisisunlikelytochangeasitisclearlymucheasiertouseaphotographthanitistogothroughtheprocessofcreatingavideo.Facebookhasalwaysmadeabigissueoftextinimages.Ifyourimagecontainsmorethan20%text,youwillreceive“reduceddelivery”(accordingtotheofficialFacebookadspecifications). NotethatFacebookignoresthetextinthebodycopyofyouradwhenitdoesis20%calculation. Facebookoffersatooltoensurethatyoudon’thavetoomuchtextinyourimage.NotethattherearesomeexceptionstoFacebook’stextrule: Bookandalbumcovers Productimages(showingthewholeproduct–notzoomsoflogosortextonthepackaging) Games Eventposters Bewaryofatext-basedlogo.Anylogothatisprimarilytextiscountedastextregardlessofitssizeoralignment.Similarly,watermarksandnumbersallcountastextforthepurposeofthesecalculations.TheformalsizesandspecificationsforFacebookFeedImageadsare: Recommendedimagesize:1200x628(1080x1080fora1:1image).Nomaximumsizerestrictions Imageratio:9:16to16:9(nolinkinvolved),1.9:1to1:1(ifthereisalink) Imagesnomorethan20%text Imagefiletypes:.jpgor.png(Note:animatedGIFSshouldbeuploadedasavideoad) Text:125characters(ifthereisnolink) Headline:25characters(anymorewillappeartruncated) LinkDescription:30characters RelatedContent:11MostCommonTypesofLeadership:WhichTypeofLeaderAreYou?AQuickGuidetoGettingStartedWithFacebookTouchTop10TipsforBecominganAffiliateMarketeronFacebookin2022FacebookFeedVideoAdsVideohasgrowninpopularityoverthelastfewyears,sounsurprisinglytherehasbeenalargeincreaseinFacebookfeedvideoads.NotethatthesearedifferentfromFacebookIn-StreamVideoAds(whichhavea10-secondvideolimit).Effectively,FacebookFeedVideoAdsarethesameasFacebookFeedImageAds,buttheyuseavideoinplaceofastillimage.TheformalsizesandspecificationsforFacebookFeedVideoadsare: Recommendedtouploadthehighest-resolutionsourcevideoavailablewithoutletterorpillarboxing(noblackbars). Minimumdimensions600x315(1.9:1landscape)or600x600(square) Recommendedaspectratioisbetween9:16to16:9(Horizontal:16:9,Square:1:1,Vertical:4:5or2:3andFullPortrait:9:16) Multipleacceptablevideoformats,but.MP4or.MOVrecommended Maxvideofilesize:4GB Maxvideolength:240minutes Videocaptionsandsound:optionalbutrecommended Videothumbnailimagenomorethan20%text Headline:25characters(anymorewillappeartruncated) LinkDescription:30characters  FacebookCarouselAdsTheFacebookCarouseladoptionallowsbrandstofeatureimages(orvideos)ofmultipleproductsinonead.Userscanswipethroughthevariousslidesofacarouseladtoseedifferentitemsoffered.Carouseladscancompriseamixofstillimagesandvideos.FacebookCarouseladsarequiteversatile,andbrandscanusethemisnumerouslocations: FacebookFeed(ImageandVideo) FacebookRightColumn FacebookInstantArticles FacebookMarketplace FacebookAudienceNetworkNative,Banner,andInterstitial TheformalsizesandspecificationsforFacebookCarouselimagesare: Minimumimagesize:600x600 Recommendedimagesize:Atleast1080x1080.Nomaximumsizerestrictions Minimum2cardsandmaxof10cardsperCarouselAd Recommendedimageratio:1:1 Imagesnomorethan20%text Imagefiletypes:.jpgor.png Text:125characters(ifthereisnolink) Headline:40characters(anymorewillappeartruncated) LinkDescription:20characters(optionalonInstantArticles) TheformalsizesandspecificationsforFacebookCarouselvideosare: Recommendedresolution(FacebookCarouselvideo):1080x1080pixels Minimum2cardsandmaxof10cardsperCarouselAd properaspectratio:1:1 Allvideoformatsshouldbeeither.MP4or.MOV Maxvideosize:4GBpervideo Maxvideolength:240minutes Videothumbnailimagenomorethan20%text Text:125characters(ifthereisnolink) Headline:40characters(anymorewillappeartruncated) LinkDescription:20characters(optionalonInstantArticles) FacebookRightColumnAdsFacebookrightcolumnadsusedtobethestandardforFacebookads.Withtheincreaseinmobileusage,thereisnowlessdemandforthedesktop-onlyFacebookRightColumnads.ItisnotableinQ42018datathattheCFCofarightcolumnad(about$0.57)isabouthalfthatofanadinanewsfeed.RightColumnadscontainsimilarinformationtoNewsFeedads,butthey’resmallerandrestrictthemselvestoastill(landscape)image.TheformalsizesandspecificationsforFacebookFeedadsare: Minimumimagesize:600x600 Recommendedimagesize:1200x628 Imageratio:9:16to16:9(nolinkinvolved),1.91:1(ifthereisalink) Imagesnomorethan20%text Imagefiletypes:.jpgor.png Text:125characters(ifthereisnolink) Headline:25characters(anymorewillappeartruncated) LinkDescription:30characters FacebookIn-streamVideoAdsYoumightwonderwhat’sthedifferencebetweenaFacebookFeedVideoAdandaFacebookIn-StreamVideoAd.Thekeydifferentiationisthephrase“in-stream.”FacebookIn-streamVideoAdsallowadvertiserstodeliver5-15second,non-skippable,mid-rollvideoadstopeoplewhoarealreadywatchingFacebookvideosonamobiledevice.TheyarelikethetypesofadsthatYouTubehasmadeavailableforsometime.Theyhaveahighsuccessratebecausetheydon’tappearuntilatleast60secondsintothemainvideo.Bythispoint,peoplearesettledintotheirvideoandareunlikelytostopwatchingsimplybecauseofanad.Theyareeffectivelyshortcommercialbreaksinthemainvideo.ThemaindifferencebetweenFacebookFeedVideoAdsandFacebookIn-streamVideoAdsisthatFacebookFeedVideoAdsarestandaloneadsthatappearinusers’newsfeeds,ratherthanwithinanothervideo.TheformalsizesandspecificationsforFacebookFeedVideoadsare: Recommendedtouploadthehighest-resolutionsourcevideopossible Recommendedaspectratiois16:9(butcanbebetween9:16to16:9(dependingontheaspectofthemainvideo) Multipleacceptablevideoformats,but.MP4or.MOVrecommended Maxvideofilesize:4GB Maxvideolength:5to15seconds Videocaptionsandsound:optionalbutrecommended(itmakessensetomatchthesewiththemainvideo) Videothumbnailimagenomorethan20%text FacebookMarketplaceAdsFacebookMarketplaceiswherepeoplecanbuyandsellthings–justlikeeBayorCraigslist.IthastheadvantageofhavingaccesstoFacebook’shugeuserbase.BecauseFacebookMarketplaceisallaboutselling,itisessentialtodistinguishtheseadsherefromotherMarketplacelistings.ListingyourproducttosellintheFacebookMarketplaceisnotconsideredtobeanad.IfyouadvertiseintheMarketplace,youareadvertisinginthesamewayasyouwouldanywhereelseonFacebook.WhileaFacebookMarketplaceadisessentiallythesameasanyotheradonFacebook,thereisonesignificantdifferencefortheadvertiser.PeoplegotoFacebookMarketplacewiththeintentionofbuying,sotheyaremorelikelytotakenoticeofyouradthanprobablyanywhereelseonFacebook.However,youdoneedtothinkaboutintent.MostpeoplegotoFacebookMarketplacetobuysomethinglocally.Whileanadistechnicallyseparatefromthemarketplace(andthereforecanbeforanything),itismostlikelytobesuccessfulifitissellingsomelocalgoodorservice.TheformalsizesandspecificationsforFacebookMarketplaceimageadsare: Minimumimagesize:600x600 Recommendedimagesize:1200x628 Imageratio:9:16to16:9(nolinkinvolved),1.91:1(ifthereisalink) Imagesnomorethan20%text Imagefiletypes:.jpgor.png Text:125characters(ifthereisnolink) Headline:25characters(anymorewillappeartruncated) LinkDescription:30characters TheformalsizesandspecificationsforFacebookMarketplacevideoadsare: Recommendedtouploadthehighest-resolutionsourcevideopossible Recommendedaspectratioisbetween9:16and16:9 Multipleacceptablevideoformats,but.MP4or.MOVrecommended Maxvideofilesize:4GB Maxvideolength:240minutes Videothumbnailimagenomorethan20%text Text:125characters(ifthereisnolink) Headline:25characters(anymorewillappeartruncated) LinkDescription:30characters FacebookInstantArticlesAdsArelativelynewopportunityonFacebook,nowopentoallpublishers,istocreateInstantArticles.InstantArticlesisatooldesignedformediapublisherstodistributefast,interactivearticlestotheirreaderswithintheFacebookmobileappandMessenger.InstantArticlescanloaduptotentimesfasterthanstandardmobilewebarticles.AdvertisersonFacebookcanchooseInstantArticlesforneworexistingcampaigns,orpublisherscanincludetheirowndirectsalecampaigns.Adscanconsistofeitherstillimagesorvideos(whichinherentlyloadquickerthanusualbecauseoftheformat).TheformalsizesandspecificationsforFacebookInstantAnswersAdsimagesare: Minimumimagesize:600x600 Recommendedimagesize:1200x628 Imageratio:9:16to16:9(nolinkinvolved),1.91:1(ifthereisalink) Imagesnomorethan20%text Imagefiletypes:.jpgor.png Headline:25characters(anymorewillappeartruncated) LinkDescription:30characters TheformalsizesandspecificationsforFacebookInstantAnswersAdsvideosare: Recommendedtouploadthehighest-resolutionsourcevideopossible Recommendedaspectratioisbetween9:16and16:9 Multipleacceptablevideoformats,but.MP4or.MOVrecommended Maxvideofilesize:4GB Maxvideolength:240minutes Videothumbnailimagenomorethan20%text Headline:25characters(anymorewillappeartruncated) LinkDescription:30characters FacebookStoriesAdsSnapchatstartedthetrendtowardspeopleuploadingandgraduallyaddingtoacollectionofimagesorvideosthatdisappearafter24hours.Instagramhasfoundgreatsuccesswithitsversion–InstagramStories.FacebookStoriesarealsonowhighlypopular.Youcancreatefull-screenverticaladsthatappearbetweenStories.PhotoStoryimagesarevisiblefor5secondsunlesstheuserswipesoutoftheStory,videoslastforthelengthofthevideo(upto15seconds)FacebookStoriescanuseamixtureofstillimagesandshortvideos,andtheseadscandothesame.Remembertoleaveabout250pixelsatthetopandbottomofeachslideasthatiswheretheprofileimageandcalltoactiongo.TheformalsizesandspecificationsforFacebookStoriesAdsimagesare: Recommendedimagesize:1080x1920(butkeepyourtextwithin1080x1420) Imageratio:1.91to9:16 Imagesnomorethan20%text Imagefiletypes:.jpgor.png TheformalsizesandspecificationsforFacebookStoriesAdsvideosare: Recommendedtouploadthehighest-resolutionsourcevideopossible Recommendedaspectratioisbetween1.91to9:16 Leave250pixelsatthetopandbottomfreefromtextandlogos Multipleacceptablevideoformats,but.MP4or.MOVrecommended Maxvideofilesize:4GB Maxvideolength:15seconds Videothumbnailimagenomorethan20%text FacebookCollectionAdsFacebookCollectionadsmakeiteasyforpeopletobrowseaproductcatalogonmobile.EachFacebookCollectionadfeaturesonemainvideoorimage,alongwithfoursmalleraccompanyingimagesinagrid-likelayout.WhensomebodyclicksonaCollectionAd,theyaretakentoafast-loadingvisualpost-clickexperiencepoweredbyInstantExperience,withoutleavingFacebook.Facebookhasarangeoftemplatesyoucanuse,dependingontheaimsofyourad.Theseinclude: InstantStorefront InstantLookbook InstantCustomerAcquisition InstantStorytelling TheformalsizesandspecificationsforFacebookCollectionAdsimagesare: Minimumimagesize:600x600 Imageratio:1:1forsquare,9:16forlandscape Maximumimagefilesize:30MB Imagesnomorethan20%text Imagefiletypes:.jpgor.png Text:90characters Headline:25characters(anymorewillappeartruncated) TheformalsizesandspecificationsforFacebookCollectionsAdsvideosare: Recommendedminimumresolution:1200x628 Multipleacceptablevideoformats,but.MP4or.MOVrecommended Maxvideofilesize:4GB Recommendedvideolength:lessthan2minutes Maxvideolength:120minutes Videothumbnailimagenomorethan20%text Text:90characters Headline:25characters(anymorewillappeartruncated) FrequentlyAskedQuestions WhatareFacebookpaidads? Facebookoffersavarietyofwaysyoucanadvertiseontheplatform.Wehavecoveredmostofthem,andlistedtheirsizesandspecifications,inthisarticle.Effectively,Facebookpaidadsareanofficialwayyoucan“beat”theiralgorithm.FacebookgivesyourpaidadspriorityoverregularorganicFacebookpostsinmanyplaces.LocationswhereyoucanusepaidFacebookadsare: FacebookFeed FacebookCarousel FacebookRightColumn FacebookIn-streamVideo FacebookMarketplace FacebookInstantArticles FacebookStories FacebookCollection AreFacebookadsworthit? ThemainreasonthatbrandsadvertiseonFacebookisthattheorganicreachof“free”postsisnowabysmallylow.Formostfirms,Facebookisnowaneffectiveadvertisingplatform.Itallowsyoutoconnectwithpeoplewhootherwisewouldn’tseeyourmessage.ThesecrettosuccessfulFacebookadvertisingissettingyourtargetaudiencecorrectly.Aswithmostmarketing,whenusingFacebookads,youhavetoworkouttoputtherightmarketingcontentinfrontoftherightpeopleattherighttime. HowdoyouadvertiseonFacebook? Facebookoffersarangeofadvertisingsolutionsforbusinesses.AlthoughyoucanworkwithaFacebookadvertisingagencytodesignyourads,youcancreateyouradsyourselfusingFacebook’sself-serviceadvertisingtools.Makesureyoufollowthesizesandspecificationsthatwehavelistedinthisarticle.Followthesestepstomakeyourad: Chooseyourobjective Decidewheretorunyourad Setyourbudget Pickaformat Placeyourorder Measureandmanageyourad HowdoFacebookadswork? Facebookadsworkbysettingupanadvertisingcampaignonline,targetedtothecorrecttargetaudience.Youbeginbychoosinganobjectiveforyouradvertisingcampaign.ThisaffectstheoptionsthatFacebookpresentsyou.Youthenselectyourtargetaudience–avitalstep!ThenFacebookasksyouwhereyouwanttorunyourads.Yousetyourbudgetbeforepickinganadvertisingformat.(fromthosecoveredinthisarticle).Finally,placeyourorder,andFacebookbidsforyouradspotsbehindthescenes CanIearnmoneyfromFacebook? ItisstillpossibletoearnmoneyfromFacebook.YoucanuseFacebookadvertisingtomakeanincome.Ifyoutargetyouraudiencecorrectly,thiscanbequiteprofitable.YoucanalsocreateaFacebookpagetohelpmarketyourproducts.FacebookinfluencerscanhelpyoumarketonFacebook,dependingonyourniche.YoucansellproductsonFacebookMarketplaceorinsomeFacebookgroups.YoucanalsouseFacebook’sMakeanOfferfeature.YoucanearnmoneyasaFacebookappdeveloper. HowmuchdoesaFacebookadcost? FacebookadsinvolveyoubiddingagainstothersfortherighttopositionyouradsintheFacebookfeedsofyourtargetaudience.ThismeansthatFacebookadcostsvarytremendously,dependingonfactorssuchas: Timing Biddingstrategy Placementyouchoose Relevancemetrics Theaudienceyou’retargeting Remember,yousetyourbudget,soyourbiddingcanreflectthemaximumyouarewillingtopay.AdEspressofoundCPCforconversioncampaignshasdecreasedfourconsecutivequartersover2018/19. Over30.000marketingprofessionalsrelyonusfortheirnews.Shouldn’tyou? 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