5+ social media analytics tools & reports [complete guide]

Here's how to stay on top of your social media performance across all your different channels with perfectly crafted social media analytics reports. Blog Reporting SocialMediaAnalyticsReportsGuide 5+socialmediaanalyticstools&reports[completeguide] You’vegotdozensof socialmediacampaigns goingon,andyouneedtotrackthemfast.    Frustrating,isn’tit?We’rewillingtobetthat pullinginthesedifferent metrics frommultiplechannels andorganizingtheminasinglereportisoneofyourleastfavoritethingsatyouragency.   Now,whatifwetoldyou there’saneasierwaytotrackthesecomplexdatainoneautomated monthly report?    Keepreading,andwe’llshowyouhowtodoitinafewquickclicks.Inthisguide,you’llalsodiscoverfivepopulartypesof socialmediaanalytics tools,learnwhenit’sbesttousethem,and grabyourfreetemplate.   WhatisSocialMediaAnalytics? SocialMedia AnalyticsReport Template What SocialMediaAnalyticsTools ShouldYouUse? FacebookInsights InstagramInsights TwitterAnalytics LinkedInAnalytics YouTubeAnalytics HowtoGet SocialMediaAnalytics WithYourOwnData?   Let’sbegin.   WhatisSocialMediaAnalytics?       Socialmediaanalytics isthepracticeof trackingandanalyzingdatafrom socialnetworks suchasFacebook,Twitter,andInstagram.    The key metrics youchoosetofocusonwilldependonyourgoal. Forexample,ifit’s brandawareness,prioritizeimpressionsandreach.Whereasforengagement,lookat KPIs suchaslikes,shares,andcomments.   As socialmediamarketers,it’simportant—nay,vital—totrackthesedatapointsdaily.    Socialanalyticsindicatewhetheryou’reheadingintherightdirectioninyour socialmediastrategy. You’ll knowwhichspecific socialmediacampaigns areperforming,andhowitfitsina marketingstrategy.    Withthese socialmedia metrics atyourfingertips,youcaneven:   Identifythebestsocialmediachannelsforcustomeracquisition, conversions, andcontentmarketing Pinpointthedemographicsofyourtargetaudience(Tip:Thisisvaluablewhenupdatingbuyerpersonas!) Improveyourcustomerexperience(CX)—accordingtoHootsuite,74%ofexecutivesinsales,marketing,andcustomercaredepartmentsusesocialmediatoimproveCX    Followingthat,youcanadjustyourtimeandbudgetaccordingly,optimizeyouroverall socialmediaperformance,and drivebetterbusinessdecisionstoboostyourbottomline.     SocialMediaAnalyticsReportTemplate   Gatheringanalyticsacrossmultiple socialmediaplatforms isacolossaltimesuck.It’salreadyamessytaskforoneclient.Imaginehowitlookswhenyou’rejugglingdozensofclientsallatonce!   Ouradviceisto usea socialmedia reporting tool topullallyoursocialanalyticsdata.Thatway,there’snolongeraneedtocopy-pastetwodifferent FacebookInsights reports,afew graphs from LinkedIn,andscreenshotsofyourInstagrampostsforeachclient.   Datavisualizationreportsenableyoutoeasilyunderstandallyourdata,fromInstagrammarketingtobrandmentions. Automate your socialmediareports andseeataglanceyour socialmedia marketing efforts, postengagement, pageviews, newfollowers,andmuchmore.   Here’showtodoit:   Chooseyourpreferredintegrations Selectasocialmediareporttemplate(allDashThistemplatescomewithpre-builtKPIs;youdon’tneedtoaddthemoneatatimemanually) Grabthissocialmediaanalyticsreportstemplate   It’sabeauty,isn’tit?   Here'showtocreateyoursocialmediaanalyticsreportusingoursocialmediatemplate:     WhatSocialMediaAnalyticsToolsShouldYouUse?   Here'salistofthe best socialmedia analytics tools youshoulduseforyour marketingcampaigns.Theseare freesocialmedia toolsanyonecanusetotracktheir socialmediaefforts.   1.FacebookInsights Source:Facebook Howitworks:FacebookInsightsgivesyouinformationaboutFacebookusers(includingusersconnectedtoyourFacebookPage).Audiencedemographicsrangefromeducationleveltojobtitleandageandgender.    Whyuseit:Withitswealthofdata,FacebookInsightsishelpfulifyoudotop-of-funnel(acquisition)andbottom-of-funnel(sales)marketing.Forexample,ifyouhaveaB2Cecommerceclient,youmightlookatlocationandlanguagetocrafttimelyandrelevantsocialmediaposts.    CommonKPIs:Pagelikes,averagecommentsperpost,pageengagedusers,postlikes,andpage engagementrate, topperformingposts.   TheSocialShepherd,asocialmediamarketingagencybasedinEngland,oftenmeasuresgenderandageandactiveusersbyhour.Forthelattermetric,theteammeasuresittoidentifywhentheaudienceismostlikelyonline,sothattheycanschedulepostsatthebesttime.    Here’showtocreateaFacebookInsightsreport:   ChoosetheFacebookInsightsintegration SelecttheFacebookInsightsreporttemplate(withpre-filledpopularKPIslikepostreachandengagement,andmore) GrabthisFacebookInsightsreporttemplate   2.InstagramInsights Source:G2   Howitworks:Instagramanalyticstellsyoueverythingyouneedtoknowaboutyouraudience(e.g.,overalltrendsacrossfollowers,campaignperformance,socialmediadatarevolvingaroundstoriesandIGTVvideos).    Whyuseit:Instagramisapowerfulplatformforfashionstores(55%offashionshoppersboughtaproductbasedonanInstagramcreator’spost).Ifyourunaninfluencermarketingagencyandoftenworkwithclientsinthefashionindustry,getonit.TheseanalyticswillgiveyoupricelessinformationtomaximizeyourbudgetandROI.   CommonKPIs:Commentscount,engagementrate,followerscount,likes,andpostcounts   JessicaFarkouh,adigitalmarketingspecialistatVitalUPMarketing,recommendsfocusingondataforthelast30daysinsteadofsevendays.Shesays,“Thesmallerthetimeframe,theeasieritisfortheanalyticstodiffer,whichcreatesafalsesenseofchange.”    Here’showtocreateanInstagramInsightsreport:   SelecttheInstagramintegration ClicktheInstagramInsightsreporttemplate(withpre-setKPIsliketophashtagsbyengagement,postlikes,andmore) GrabthisInstagramInsightsreporttemplate   3.TwitterAnalytics Howitworks:TwitterAnalyticsdisplaystonsofvaluableaudienceinsights.Fromyourmostsuccessfultweetstothetopinfluencersinyournetwork,it’stheplatformtobeatifyouwanttolearnhowyouraudienceisrespondingtoyourcontent.    Whyuseit:Twitterisaneffectivecontentdistributionchannel—somuchsothat82%ofB2Bcontentmarketersuseittopromotetheircontentorganically.ArmyourselfwiththeseanalyticsandhelpyourB2Bclientsbuildgreaterawarenesswithintheirnicheindustries.     CommonKPIs:Followerengagementrate,followerscount,mentionscount,retweetcount,andpost   AtVitalUPMarketing,JessicaFarkouhtracksthepercentagechangeofthefollowersandthetypeofpoststhathavethebiggestreactions.Shesays,“Thehighertheengagement,themorereach,andthegreaterreachyouhave,thelargeryourmarketbecomes.”   Here’showtocreateaTwitterAnalyticsreport:   SelecttheTwitterintegration ClicktheTwitterpagereport(withpre-setKPIsliketopretweetedpostsandmore) GrabthisTwitterAnalyticsreporttemplate   4.LinkedInAnalytics Source:LinkedIn   Howitworks:LinkedInAnalyticshelpsyouunderstandtheprofessionaltraitsofyourusers(e.g.,seniority,jobtitle)andthetypesofcontenttheyinteractwiththemost.    Whyuseit:LinkedInisthemostusedsocialmediaplatformintheB2Bspace.Ifyouwanttoidentifycontentthat’sdrivinghighengagementorconductcompetitiveanalysis(Tip:Identifythesecompetingcompaniesbasedonotherpagesyouraudiencefollows),LinkedInAnalyticsisit.   CommonKPIs:Commentscount,engagementrate,followerengagementrate,socialinteractions,andfollowerscount   Here’showtocreateaLinkedInAnalyticsreport:   SelecttheLinkedInPagesintegration ClicktheLinkedInBusinessreporttemplate(includingcommonKPIsliketoppostsbyengagementrate,andmore) GrabtheLinkedInBusinessreporttemplate   5.YouTubeAnalytics Howitworks:YouTubeAnalyticsprovidesreal-timemetricsofyourvideosandsubscribercount.ProTip:LookforReach>Trafficsourcetypes.ThistellsyouhowviewersfoundyourvideoswithinYouTubeandexternalsources—usetheseinsightstorefineyourstrategyanddrivemoretraffic!    Whyuseit:Youneedthisinyouranalyticsstackifvideosplayanenormousroleinmarketing.Moreimportantly,sinceYouTubeisnolongerconnectedtoGoogleAnalytics,you’regoingtoneedtomasteritfast.   CommonKPIs:Averageviewdurationinseconds,commentscount,fans,likes,andsubscribersgained.   Here’showtocreateaYouTubeAnalyticsreport:   SelecttheYouTubeintegration ClicktheYouTubereporttemplate(includingcommonmetricsliketopvideosrankedbyviews,impressionsCTR,andmore) GrabtheYouTubeperformancereporttemplate   Choosetherighttoolforyourneeds   Thesearemostlythefreeanalyticsplatformsfromyoursocialanalyticstoolsandsocialmediaaccounts.It'sveryeasytousethesetoolstogatherhistoricaldatawithoutbreakingthebank.However,ittakessometime,soit'sbesttouseanautomatedsocialmediareporttothengatherallthisdataintoone customreport.    Orcourse,thereisalsoalotofothertypesof socialmediamanagement platforms andtoolsfor sociallistening, followergrowth, socialmediamonitoring, competitoranalysis, and brandmonitoring.   Toolssuchas: Sproutsocial,  Canva Brandwatch,  Hootsuite Keyhole,  Socialbakers,  Agorapulse,  Brand24, Iconosquare, Quintly.   Theyallhavetheirownfunctionalitiesandpricing,somakesureyoudoalittleshoppingbeforesettlingonone.   Here'savideowithinformationonsomeofthem:     HowtoGetSocialMediaAnalyticsWithYourOwnData?   Socialmediamanagementdoesn'tneedtobefrustrating.Afuss-freewaytoexcelattrackingthesecomplexdataistouseanautomatedtemplate.   DashThisisareportingtoolthatgathersyoursocialmediacontentanddataacrossmultipleplatformsinaclear,concisereport.Withourtime-savingdashboards—alltemplatescomewithpre-setKPIs,soyoudon’tneedtoaddthemmanually—youcancreateyourreportsintheblinkofaneye.     Thesetemplatesarehighlycustomizableandconvenientfordaily,weekly,monthly,andquarterlyuse.Addnotesforreportbenchmarking,displayInstagramimagesdirectlywithinthereports(nomorecopy-paste!),orcustomizeitwithyourclient’sbrandcolors—DashThiscandoitall.     Signupforyour15-dayFREEtrialandseeitforyourself.    You’llseehoweasyitistocreateyoursocialmediaanalyticsreportonlyonceandsaveitforfutureuse.Useittogetherwithanyofthesocialmediamanagementtoolaboveandsavemoretimeforyourmarketingteams.    It’llmakesocialmediaanalysisabreeze.  Ifyou'relookingfora socialmedia analytics tool,Dashthisiseasy,fast,customizableandyourdataisfetchedineverydaysoyou'llneverbeleftinthedark.    TryDashThisfreefor15days TheTeamatDashThis DashThisisthepowerbehindthousandsofreportingdashboardscreatedbyanddeliveredforagenciesanddigitalmarketerseverymonth.  Trackallyoursocialmediadataautomaticallyinonereport. TryDashThis ReadMore Reporting 7+GoogleAnalyticsReportsforMarketers ReadArticle Don’tmissout! SubscribetoDashThis’smonthlynewsletterandreceivethelatestnewsandarticlesdirectlyinyourinbox. Subscribe Followusonsocialmediatostaytuned! Automateyourreports! Bringallyourmarketingdataintooneautomatedreport. Trydashthisforfree GetStartedToday! TryDashThis MadeinCanada DashThisisabrandownedbyMomentZeroinc Copyright©2011-2022