10 Social Media Analytics Tools that Will Do the Math For You

What kind of posts do my followers like to comment on? And many more. 10 of the best social media analytics tools. Social media analytics tool #1: Hootsuite ... Skiptocontent Areyouasocialmediamarketerwhowantstobetterfocusyourtime,effort,andbudget?Youneedasocialmediaanalyticstool. Wonderingwhichofyoursocialmediatacticsareworking?Wanttobetterfocusyourtime,effort,andbudget?Youneedasocialmediaanalyticstool. Inthisarticle,we’llcoversomeofthebestfreesocialmediaanalyticstoolsavailable,alongwithsomepaidoptions(forthetruenerdswhowanttodivedeeponthedataandseerealreturns). Thenyou’llbereadytolearn whichsocialmediametricsareimportanttotrack. Notreadytostartlookingforatanalyticstools?Getaprimeronwhatsocialmediaanalyticsevenis. 10ofthebestsocialmediaanalyticstools Socialmediaanalyticstool#1:HootsuiteAnalytics Socialmediaanalyticstool#2:GoogleAnalytics Socialmediaanalyticstool#3:UTMparameters Socialmediaanalyticstool#4:HootsuiteInsightspoweredbyBrandwatch Socialmediaanalyticstool#5:Brandwatch Socialmediaanalyticstool#6:Talkwalker Socialmediaanalyticstool#7:HootsuiteImpact Socialmediaanalyticstool#8:ChannelviewInsights Socialmediaanalyticstool#9:Mentionlytics Socialmediaanalyticstool#10:PanoramiqInsights Bonus:Getafreesocialmediaanalyticsreporttemplate thatshowsyouthemostimportantmetricstotrackforeachnetwork. Whyyouneedsocialmediaanalyticstools Socialmediaanalyticstoolshelpyoucreateperformancereportstosharewithyourteam,stakeholders,andboss—tofigureoutwhat’sworkingandwhat’snot.Theyshouldalsoprovidethedatayouneedtoassessyoursocialmediamarketingstrategyonbothmacroandmicrolevels. Theycanhelpyouanswerquestionslike: IsitworthitformybusinesstokeeppostingonPinterest? WhatwereourtoppostsonLinkedInthisyear? ShouldwepostmoreonInstagramnextmonth? Whichnetworkdrovethemostbrandawarenessforourproductlaunch? Whatkindofpostsdomyfollowersliketocommenton? Andmanymore. 10ofthebestsocialmediaanalyticstools Socialmediaanalyticstool#1:HootsuiteAnalytics Keybenefits:Performancedatafromeverysocialnetworkinoneplacewitheasy-to-understandreports Paidorfree?Paidtool Skilllevel:Beginnertointermediate Bestfor:Businessownerswhoruntheirownsocialmedia,socialmediamanagersatsmall-to-mediumsizedbusinesses,marketingteams Mostsocialmediamanagementplatformshavebuilt-inanalyticstools.Wehopeyou’llforgiveusforsayingHootsuite’sreportingcapabilitiesareourfavorite.Butit’sthetoolweknowandlovebest. ImagineTwitteranalytics,Instagramanalytics,Facebookanalytics,Pinterestanalytics,LinkedInanalyticsallinoneplace.HootsuiteAnalyticsoffersacompletepictureofallyoursocialmediaefforts,soyoudon’thavetocheckeachplatformindividually. Itsavestimebymakingiteasytocompareresultsacrossnetworks. Socialpostsmetrics: Clicks Comments Reach Engagementrate Impressions Shares Saves Videoviews Videoreach Andmore Profilemetrics: Followergrowthovertime Negativefeedbackrate Profilevisits Reactions Overallengagementrate Andmore Besttimetopostrecommendations: Everspendabunchoftimewritinganddesigningasocialpostonlytohaveitfallcompletelyflat?Therecouldbealotofreasonsforthat.Butoneofthemostcommonreasonsthishappensispostingatthewrongtime.A.k.a.Postingwhenyourtargetaudiencesarenotonlineornotinterestedinengagingwithyou. ThisiswhyourBestTimetoPublishtoolisoneofthemostpopularfeaturesofHootsuiteAnalytics.Itlooksatyouruniquehistoricalsocialmediadataandrecommendsthemostoptimaltimestopostbasedonthreedifferentgoals: Engagement Impressions Linkclicks Mostsocialmediaanalyticstoolswillonlyrecommendpostingtimesbasedonengagement.Orthey’llusedatafromuniversalbenchmarks,insteadofyouruniqueperformancehistory. OthercoolthingsyoucandowithHootsuiteAnalytics: Customizereporttemplatesforonlythemetricsyoucareabout Getreportsonyourcompetitors Tracktheproductivityofyoursocialteam(responsetimes,andresolutiontimeforassignedposts,mentions,andcomments) Monitormentions,comments,andtagsrelatedtoyourbusinesstoavoidPRdisastersbeforetheyhappen HootsuiteAnalyticsisincludedintheHootsuiteprofessionalplan,withyoucantryforfreefor30days. LearnmoreinthisvideoorsignupforaHootsuiteAnalyticsfreetrial. TryitforFree Socialmediaanalyticstool#2:GoogleAnalytics Keybenefit:Seehowmuchtrafficandleadsflowtoyourwebsitefromyoursocialmediachannels Paidorfree:Freetool Skilllevel:allskilllevels Bestfor:allsocialmediaprofessionalsshouldbefamiliarwithGoogleAnalytics,butespeciallythosewhoworkforaweb-basedbusiness   You’veprobablyheardofGoogleAnalyticsalready.That’sbecauseit’soneofthebestfreetoolstousetolearnaboutyourwebsitevisitors.Andifyou’reasocialmarketerwholikestodrivetraffictoyourwebsite,thenit’saninvaluableresourcetohaveinyourbackpocket. Whileit’snotasocialmediareportingtoolperse,youcanuseittosetupreportsthatwillhelpyou: Seewhichsocialmediaplatformsgiveyouthemosttraffic Seewhatcontentdrivesthemostleadsandtrafficonwhichsocialnetworks Gettoknowyouraudiencewithdemographicdata CalculatetheROIofyoursocialmediacampaigns Withthesedatapoints,you’llbeabletogetthemostoutofyoursocialmediacampaignsandeffectivelystrategizeforthefuture.NosocialmediastrategyiscompletewithoutGoogleanalytics. Learnmore:HowtouseGoogleAnalyticstotracksocialmediasuccess Socialmediaanalyticstool#3:UTMparameters Keybenefit:Seehowmuchwebtrafficandconversionsyoursocialmediachannelsandcampaignsgenerate(tobeusedwithawebanalyticsplatformlikeGoogleAnalytics). Paidorfree:Freetool Skilllevel:intermediate Bestfor:allsocialmediamanagers UTMparametersarenotastandalonesocialmediaanalyticstool,buttheyareessentialinhelpingyousetupGoogleAnalytics(oranotherwebanalyticsplatform)tobestmeasuresocialperformance. Putsimply,UTMparametersareshortpiecesofcodeappendedtothelinksyoushareonsocialmedia.Theyverypreciselytellyouhowmanypeopleinteractwithyourcontentandenduponyourwebsite. Inthescreenshotabove,theUTMparameteriseverythingthatcomesafterthequestionmark. UTMparametersaren’tessentialifyou’reonlyconcernedaboutreportingonsocialmediaperformanceintermsofengagement,followers,etc.Butifyouwanttotakeittothenextlevel,UTMparameters+GoogleAnalyticswillgiveyoumoreprecisedataonwhichsocialmediacontentandchannelsdrivetrafficandconversions. Protip:Youdon’tneedtoknowhowtowritecodetoincludethemonyoursocialmediaposts.IfyouuseasocialmediamanagementplatformlikeHootsuite,youcanautomaticallygenerateUTMparametersinseconds. Learnmore:UsingUTMParametersforrobustsocialmediareporting Socialmediaanalyticstool#4:HootsuiteInsightspoweredbyBrandwatch Keybenefits:Analyzebrandsentimentandcustomerdemographicsinrealtime,alongsideallyourothersocialmediaperformancedata Freeorpaid:Paidtool Skilllevel:Intermediatetoadvanced Bestfor:Socialmediaprofessionals,PRandcommunicationsteams,smalltolargesocialmediateams HootsuiteInsightsisapowerfulenterprise-levelsociallisteningtoolthatdoublesasananalyticstool. ItgoesbeyondHootsuiteAnalytics,trackingyourearnedsocialmentionssoyoucanmeasuresocialsentimentandimprovecustomerexperience. Bonus:Getafreesocialmediaanalyticsreporttemplate thatshowsyouthemostimportantmetricstotrackforeachnetwork. Getthefreetemplatenow! Italsoanalyzesdataaboutyouraudiencedemographicslikegender,location,andlanguage.Youcancomparedemographicsacrossnetworks,orlookattheaggregatepictureofyouraudienceforallnetworkscombined. Thisisatoolthatreallytellsyoualotaboutyouraudience—andhowtheyfeelaboutyou.Itcantellyouwhetheraspikeinmentionsisavictoryoradisaster.Anditcanhelpyoucapitalizeoravoideitherone,respectively. RequestaDemo Socialmediaanalyticstool#5:Brandwatch Keybenefits:Trackandanalyzedatafrommorethan95millionsources,includingblogs,forums,andreviewsites,aswellassocialnetworks Freeorpaid:Paidtool Skilllevel:Beginnertointermediate Bestfor:PRandcommunicationsteams,socialmediamarketerswhofocusonengagementandbrandmonitoring Brandwatchisapowerfultoolwithfiveeasy-to-usesocialmediaanalyticsreporttemplates: Summary:Ahigh-levelviewofsocialconversationsaboutyourbrand,competitors,orkeywords. Trends:Areportontheconversationsandaccountsinfluencingaspecifictopicorhashtag,includingmentionsperhourorminute. Reputation:Acheckuponsentimenttrendsyoumightneedtomonitororaddress. Influencers:Areporttohelpyouidentifyinfluencermarketingopportunitiesrelevanttoyourbrandandanalyzetheiractivity. Competitorcomparison:Benchmarkingsocialmediadataforconversationvolume,sentiment,andshareofvoice. Learnmore:YoucanaddBrandwatchtoyourHootsuitedashboard  Socialmediaanalyticstool#6:Talkwalker Keybenefits:Monitorconversationsfrommorethan150millionsourcestoanalyzeengagement,potentialreach,comments,sentiment,andemotions Freeorpaid:Paidtool Skilllevel:intermediatetoadvanced Bestfor:socialmediamanagers,PRandcommunicationsteams,brandmonitors,productmarketers,researchers Talkwalkeroffersanalyticsrelatedtosocialconversationsbeyondyourownedsocialproperties,including: Mentions Brandsentiment Importantinfluencers Authorlists Youcanfilterbyregion,demographics,device,typeofcontent,andmore. Talkwalkerisespeciallyusefultospotactivitypeaksinconversationsaboutyourbrand.Thiscanhelpyoudeterminethebesttimesforyourbrandtopostonsocialmedia. Learnmore:YoucanaddTalkwalkertoyourHootsuitedashboard Socialmediaanalyticstool#7:HootsuiteImpact Keybenefits:Trackhoworganicandpaidsocialimpactrealbusinessgoalsandgetrecommendationsforhowtoimprove Freeorpaid:Paidtool Skilllevel:intermediatetoadvanced Bestfor:socialmediateamsatenterpriseorganizationswithlotsofmovingparts,paidsocialadvertisingteams HootsuiteImpactprovidesanin-depthlookattheperformanceofyourorganicandpaidsocialposts.Itthencomparesthatperformancetospecificbusinessgoals,likesalesandleadsgenerated.Next,itrecommendsactionstoimproveyourresults. HootsuiteImpactintegrateswithtoolslikeGoogleAnalytics,AdobeAnalytics,andyouradaccountsonmanydiffertsocialplatforms.Thisgivesyouafullpictureofyourpostandcampaignresults,allinoneplace.Withorganicandpaidanalyticsside-by-side,youdon’thavetogatherdatafromseparatetoolstocreateasocialmediaanalyticsreport. Instead,youseeexactlyhowmuchrevenueallyoursocialeffortsgenerate,soyoucanproveyoursocialROI.KeepinmindthatROIisnotonlyaboutsalesgenerated.HootsuiteImpactusesacustomROIformuladevelopedspecificallyforyourbusiness.Seeingwhichofyoureffortshavepaidoffhasneverbeeneasier. You’llalsogetaclearbreakdownthatshowsyouexactlyhowtoreplicateyoursuccessesandimproveintheareaswhereyou’refallingshort. Thenthere’sthecompetitivebenchmarks.Togetthebestinsightsfromsocialanalytics,youneedtounderstandhowotherbusinessesinyourindustrycompare.HootsuiteImpactshowshowyourresultsstackupagainstyourcompetitors,soyoucanspotopportunitiestoimprove. WatchthisshortvideotoseehowHootsuiteImpactworks: RequestaDemo   Socialmediaanalyticstool#8:ChannelviewInsights Keybenefits:AnalyzetheYouTubeperformanceofmultiplechannels Freeorpaid:Paidtool(freeforHootsuiteEnterpriseusers) Skilllevel:allskilllevels Bestfor:YouTubemarketersandcreators,socialmediamanagerswhorunaYouTubechannelalongsideothersocialchannels TheChannelviewInsightsAppaddsYouTubeanalyticstotheHootsuitedashboard. Withthisintegration,youcananalyzeyourYouTubevideoandchannelperformancealongsideallyourothersocialmediachannels.Youcanalsoscheduleautomatic,regularreports. Easilyseethefollowingmetricsinoneplace: Views,engagement,subscriptionactivity Videotrafficsources Audienceinsightsfordemographics,geography,acquisitionandmore Socialmediaanalyticstool#9:Mentionlytics Keybenefit:Trackmentions,keywords,andsentimentacrossmultiplelanguagesonsocialchannelsandelsewhereontheweb. Freeorpaid:Paidtool Skilllevel:Beginnertointermediate Bestfor:PRandcommunicationsteams,brandmonitoringteams,productmarketers,researchersatsmalltomedium-sizedbusinesses. Wanttogetabigpictureviewofwhat’sbeingsaidaboutyourbrandontheinternet?Mentionlyticsisagreatentryintotheworldofsocialmediamonitoring—especiallyifyourunaglobalbusinessinmorethanonelanguage. OtherthingsyoucandowithMentionlytics: Sentimentanalysis Findtopinfluencersthatfollowyou Filterresultsbykeywords Replytomentionsdirectly Socialmediaanalyticstool#10:PanoramiqInsights Keybenefit:tracksInstagramanalytics,includingInstagramStoryanalytics Freeorpaid:Paid(orfreeforHootsuiteEnterpriseusers) Skilllevel:Allskilllevels Bestfor:Instagrammarketers AlertalltheInstagrammarketers.PanoramiqInsightsisperfectforHootsuitefreeusersorprouserswhowanttogetdeeperinsightsontheirStoriesinparticular.(JustdownloadtheappfromourAppLibrary). Amongotherthings,PanoramiqInsightsletsyou: Analyzefollowerdemographics,includingage,gender,country,cityandlanguage MonitorInstagramaccountactivity(foruptotwoaccounts),includingviewsandnewfollowers Findyourbestpostswithviewandengagementanalytics MeasureStoryviewsandinteractions Freesocialmediaanalyticsreporttemplate We’vecreatedafreesocialmediaanalyticstemplateyoucanusetocollectdataaboutyourperformanceonthevarioussocialnetworks.It’sagreatplacetostartifyouaren’treadytoinvestinatoolthatwillautomaticallycollectdataforyou.Simplydownloadit,makeacopy,andstartcustomizingitwithyourowndata. Bonus:Getafreesocialmediaanalyticsreporttemplate thatshowsyouthemostimportantmetricstotrackforeachnetwork. Formoreinformationonhowtoshareyouranalyticsdataeffectively,checkoutourpostonhowtocreateasmartandsimplesocialmediareport. TrackyoursocialmediaperformanceandmaximizeyourbudgetwithHootsuite.Publishyourpostsandanalyzetheresultsinthesame,easy-to-usedashboard.Tryitfreetoday. GetStarted Allyoursocialmediaanalyticsinoneplace.UseHootsuitetoseewhat’sworkingandwheretoimproveperformance. TryitforFree RelatedArticles Thisarticleidentifiesthesocialmediametricsthatreallymatter,whythey’reimportant,andhowtotrackthem—helpingyoumakesmarterdecisions. Asmartandeasy-to-understandsocialmediareportiskeytoprovingthevalueofyoursocialmarketingplan.Itshowswhatyou'veaccomplished,backedupbydata. LearnaboutthebestInstagramanalyticstoolsthatwillgiveyouvaluableinsightsintoyouraudienceandstrategy,plusmetricdefinitions. TrackingYouTubeanalyticsisanimportantpartofanyYouTubemarketingstrategy.Findouthowtouseyourdatatogrowyourchannel. ShowComments x Wellthisisawkward. WecouldhaveSWORNyouweresomeonewhowantedtoblowyourcompetitionoutofthewateronsocialmedia.Ourbad.We’lljustleavethis60-dayfreetrialhereforsomeoneelsethen… StartYourFree60-DayTrial Normally,thefreetrialwouldbefor30days Offerexpiresin04m 20s Norisk,allreward.Cancelanytimewithin60days TryitforFree TryitforFree TryitforFree ThankYou