10 of the Best Social Media Analytics Tools for Marketers

These 10 social media analytics tools can help you track your social presence. Sprout Social; HubSpot; TapInfluence; BuzzSumo; Snaplytics ... Closenavigation Sendusanemail Sendusanemail Whoareyoutryingtocontact? 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Becauseyourbusiness’abilitytobuildafollowingandconvertcustomersmeansansweringquestionsbackedupbydata. Forexample,whichsocialnetworkdeservesthebulkofyourtimeandbudget?Whatareyourtop-performingpiecesofcontent?What’stheoverallimpactofyourbrand’ssocialpresenceonyourbusiness? Ontopofansweringthesequestions,accordingtoSprout’s2019SocialIndex,63%ofmarketersareexpectedtodiscusssocialROIwiththeirbossestojustifytheirspendingforcampaigns.Evenstill,measuringtheROIofsocialmediaisstillathorninthesideofsomanymarketers. Itdoesn’thavetobe,though.Whetheryou’relaser-focusedonasinglechannelorneedanall-purposesolution,therightsocialmediatoolscangiveyoutheanalyticalanswersyouneedtogrowyourbrand. These10socialmediaanalyticstoolscanhelpyoutrackyoursocialpresence SproutSocial HubSpot TapInfluence BuzzSumo Snaplytics Curalate Keyhole GoogleAnalytics ShortStack SHIELDApp 1.SproutSocial Theneedforcross-channelsocialmediaanalyticsmakesSproutSocialaneasychoiceforNo.1onourlist. Whetheryouwanttodivedeepintoyourperformanceonasinglenetwork,orquicklycompareresultsacrossmultiplenetworksatonce,Sprouthasyoucovered. TrackFacebookPageimpressions,tallyupTwitterlinkclicks,measureInstagramfollowergrowth,evaluateLinkedInengagement,assescontentperformanceonPinterestandmuchmore,allfromthesamelocation. Thenquicklyorganizeandshareyourdatawitheasy-to-understand,presentation-readyreports.OrtakeitastepfurtherwithPremiumAnalyticsandcreateyourowncustomreport,tailoredtoyourorganization’sKPIs. Sproutcomescompletewithbothtemplatedandcustomizablereportingoptions,meaningyouhavemultiplewaystonotonlygatheressentialsocialmetrics,buttrulyunderstandwhattheymeanandpresentthemtoothersincludingonlythemetricsyoucareaboutmostandreducingthenoise. Fromtagstotrendsandeverythinginbetween,Sproutputspowerfulanalyticsatyourfingertips.Youcanevenaccessdatarelatedtointernalteamperformanceandcompetitoractivitytohelpyouimprovecustomercareorbenchmarkyourbrandagainstothersinyourindustry. Theanalyticsothertoolshadjustdidn’thavethepower.Weneededthebestanalyticswecouldget. LaynePfliiger SocialMediaManager Butthat’sonlyscratchingthesurface. Sprout’sAdvancedListeningtoolarmsyouwithvaluabledatarelatedtoaudiencedemographics,industryinfluencers,campaignperformance,shareofvoiceandconsumersentiment. Nomatteryoursocialmediaanalysisandreportingneeds,Sprouthasbeenbuiltfromthegrounduptogiveyouafast,user-friendlywaytodiscoveranddisplaysocialinsights. StartYourFreeTrial 2.HubSpot WithHubSpot’sanalyticstoolsyoucantiesocialmediaperformancetobusinessandrevenuegrowth.WhetherpublishingdirectlythroughHubSpot,orpublishingusingothertoolsorwhileonthego,you’llbeabletoreportonthesuccessofyoursocialstrategyacrosseverychannel.Youcanalsocomparetheperformanceofmultiplesocialchannelstomeasurecampaignperformance. HubSpot’ssocialanalyticstoolsofferexpansivegraphsandvisualsthatbreakdownthenumbersbyspecificplatformfeatures,likeaudience,sessionlengths,andimpressions. [SOURCE] What’simportanttohighlightisthatHubSpot’ssocialanalyticstoolsispartofHubSpot’sMarkingHub,theirall-in-oneinboundmarketingsoftware.Thismeansthatusingtheplatformyou’llhaveinsightintotheentirecustomerjourney,notonlysocialmedia-specificmetrics.You’llbeabletoseewhichmarketingtacticsareworkingbestforyourbusiness,howaretheyimpactingyourbottomline,andlearnaboutyoursocialmediacampaignsROI. ThatmakesHubSpotanexcellentchoiceforbusinesseswhosemarketingteamswanttokeepallcampaignfunctionsinoneplace. 3.TapInfluence Theboomofinfluencermarketinghascreatedaneedforsocialmediatoolsspecificallytailoredforinfluencercampaigns. Enter TapInfluence,ananalyticsplatformwhichremovesmanyofthe“what-ifs”relatedtoinfluencermarketing.Thisincludesmetricssuchasreach,engagementrateandthepotentialpricetagbehindanygiveninfluencer. Inshort,TapInfluencehighlightsrelevantinfluencermetricsinblackandwhitesobrandscanbetterunderstandwhetherornotapotentialrelationshipmakessensepriortooutreach. Influencercampaignsshouldn’tbeablackholeofROI.Inadditiontoindividualinfluencermetrics,theplatformalsomeasurestheperformanceofoverallcampaignsagainstindustrybenchmarks.   4.BuzzSumo Althoughnotstrictlyasocialtool,BuzzSumoisanawesomeresourceforanalyzingthesocialengagementofanygivenpieceofcontent. IfyouwanttoseehowmanysharesyourlatestblogpostreceivedonFacebook,TwitterorPinterest,BuzzSumocanprovideyouwiththatdata.Youcanalsomonitortheperformanceofcontentcompetingforrelevantindustrykeywords,allowingyoutoseehowyourcontentmarketingcampaignsarestackingupagainstthecompetition.   Socialmediaremainsoneofthetopdistributionchannelsforcontent.Byanalyzingsocialshares,youcanseewhichtypesofpostsreceivethemostengagementandusethatdatatoinformyourowncontentstrategy.BuzzSumocanalsohelpyouunderstandvariablesintop-performingcontentsuchaslength,publishdateandheadlinetype. 5.Snaplytics Thepopularityofephemeralcontentonsocialmediaspeaksforitself. SnaplyticsfocusessolelyonanalyticsforSnapchatandInstagramStories.Theplatformlooksatmetricssuchasopenandcompletionrate,allowingbrandstoseewherestoryengagementpeaksandlikewiseatwhatpointviewersdropoff. Theneedtooptimizestory-basedcontentissomethingthatmodernbrandsshouldoverlookattheirownperil. AlthoughSnapchatmighthavefallenoutoffavorforsomebrands,bearinmindthatthenetworkstillboastshundredsofmillionactiveusersamongmillennialsandGenZ. Meanwhile,Storiesrepresentoneofthemost-engagedmethodsofInstagrampromotion.GoingbeyondnativeanalyticsisasmartmoveforbrandswhowanttocraftmorecompellingStoriesoreventuallyrunstory-basedads. 6.Curalate Moreandmorebrandsaretryingtheirhandsatdirectsocialselling. PlatformssuchasCuralateserveasahybridstorefrontandanalyticstoolforcompanieslookingtomaximizetheirsalesfromInstagram Chancesareyou’veseenabrandedorunbranded“Like2Buy”linkinthewild.MajorbrandslikeBosetakeadvantageofCuralateforsocialsales–takeapeekattheirInstagrambio. Uponclickingthrough,we’reledtoasocialstorefrontwhereuserscanshopdirectly. Curalate’splatformempowersbusinessestounderstandwhichproductsscorethemostclicksandsales.Thiscandirectlyinformyourfuturecampaignsandproductstrategyasyoulearnwhichsortofpostsclickwithcustomers. Additionally,Curalatetracksproducttagsandmentions,makingitacinchtospotandanalyzetheperformanceofuser-generatedcontentcampaigns. 7.Keyhole Forthesakeofexpandingyourcontent’sreach,hashtaganalyticsareamust-have. Toolssuchas Keyholeprovideareal-timeperformanceanalysisoftheindustryandcampaign-specifichashtagsonTwitterandInstagram.Doingsoallowsbrandstopromoteduringpeaktimesandlikewiseunderstandwhichtagsaremostpopularamongtheirfollowers. 8.GoogleAnalytics Whileit’snotsolelyasocialmediaanalyticstool,GoogleAnalyticsisoneofthebestwaystotracksocialmediacampaignsandevenhelpyoumeasuresocialROI. Youlikelyalreadyhaveanaccountsetuponyourwebsitetomonitorandanalyzeyourtrafficrightnow.Butdidyouknowyoucanaccessandcreatereportsspecificallyforsocialmediatracking,too? Forinstance,youcanseehowmuchtrafficcomestoyourwebsitefromeachsocialnetwork,or useUTMparameters to trackspecificsocialmediacampaigns. 9.ShortStack Typically,runningasocialmediacontestrequiresasurprisingamountoflegwork. Fromtheprocessofpickingawinnertoanalyzingengagementfromagiveawaycampaign,ShortStackcanpickuptheslack. Forbrandsrunningfrequentcontestsorgiveaways,adedicatedcontestanalyticstoolensuresthatyouaren’tjustgivingawayfreebiesfornoreason.ShortStacklooksateverythingfromentrydatatolong-termcampaignperformancetodojustthat.   Byanalyzingyourcontest’sperformancewithasocialanalyticstoollikeShortStack,you’llbeabletoseeengagementmetricsandidentifywhichtypesofcontestsworkbestwithyouraudience. 10.SHIELDApp Asthesourceof80%ofB2Bsocialleads,B2BbrandsarepayingmoreandmoreattentiontoLinkedIn.Meanwhile,theincreasingneedforemployeeadvocacymeansthatbrandsshouldbetrackingtheLinkedInpresenceofindividualsalespeopleinadditiontotheircompanypage. Up-and-comingsocialmediaanalyticstoolslikeSHIELDarehelpingbridgethatgap.Forexample,SHIELDexaminestheperformanceofindividualemployeeprofilesandtheirposts.Contentanalyticsincludingaveragelikes,commentsandhashtagscanhelpemployeesoptimizetheirpostspriortosharingtomaximizetheirreach. Additionally,SHIELD’steamreportallowsbusinessestoshowcaseside-by-sidetheengagementandgrowthofindividualemployeeprofilesovertime. Whataboutnativesocialmediadataanalysistools? Hey,fairquestion. Sure,therearevaluableinsightsyoucangleanfromFacebookorInstagram’sAudienceInsights,forexample. Thereality,though?Stickingsolelytonativetoolslimitswhatyoucanlearnaboutyoursocialpresence. Notonlycanthird-partysocialmediaanalyticstoolsprovideyouwithmoredata,butmulti-purposetoolslikeSproutmeanthatyoudon’thavetobouncebetweenplatforms.Inadditiontosavingtime,thismeansyoucanseebythenumbershowyourcampaignsarestackingupacrossplatformswithnosecond-guessinginvolved. Whatabrandneedsintermsofanalyticswillobviouslyvaryfrombusinesstobusiness.Thatsaid,weadopta“themore,themerrier”mentalitywhenitcomestogatheringdata. Andwiththat,wewrapupourlist! Howcanyouusesocialmediaanalyticstoolstogrowyourbusiness? Thetakeawayfromallofthesetools?Marketersneedtoowntheirdata. Doingsoisthedifferencebetweenrunningdata-drivencampaignsthatresultinapositiveROIversusjustwingingit. Theamountofinformationandfunctionalityavailabletobrandstodayviasocialmediamanagementtoolsisstaggering,andthenumberofoptionsyouhaveforanalyticsisjustoneexample..Nomatterwhattoolsareinyourarsenal(andwehopeSproutisoneofthem),makeapointtodigdeeperintoyourdatatogetthemostoutofyourfuturecampaigns. Subscribetoournewsletterforsocialresources Join70,000+professionalsandbecomeabettersocialmediamarketer.Getsocialmediaresourcesandtipsinyourinboxweekly. TrySproutSocialforFreeToday!AnalyzingandreportingonsocialmediaiseasywithSprout’spowerfulsocialmediamanagementsoftware.You’rejustaclickawayfrompullingyourownsocialdatawithafreetrialofSproutSocial! Resourcesforyou [Toolkit]UnlockSocialMediaSuccessin2022 The2021ContentBenchmarksReport InstagramforBrands:HowToBuildACreative,Engaging,High-ImpactStrategy HowtoFindContentInspirationforYourSocialStrategy[FreeWorksheet] AlsoofInterest5TwitteranalyticstoolstoamplifyyourstrategyMakemorestrategicbusinessdecisionswith...9Instagramanalyticstoolstomasterperformance Recommendedforyou ViewallRecommendedforyouRecommendedforyouCategories Template SocialMediaAnalytics Worksheet:CreativeTestingonSocialMedia Categories Webinar SocialMediaAnalytics FromReportingtoGoalSetting:YourUltimateYear-EndChecklist Categories SocialListening SocialMediaAnalytics Howtomeasurethetrueimpactofsocialonyourbusinesswithearnedandowneddata Publishedon October4,2021 •Readingtime 7minutes Categories DataReport DigitalTransformation TheEnterpriseGrowthReport NowonslideNowonslideNowonslideNowonslide Buildandgrowstrongerrelationshipsonsocial SproutSocialhelpsyouunderstandandreachyouraudience,engageyourcommunityandmeasureperformancewiththeonlyall-in-onesocialmediamanagementplatformbuiltforconnection. 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